World Branding Forum

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Adidas has settled its dispute with Kanye West over his 2022 antisemitic remarks, ending their Yeezy partnership. Adidas, the famous activewear brand, has reached an...

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Campaigns Food & Beverage

Carrefour Relaunches Act For Food: A Renewed Commitment to Make Food Transition Accessible to Everyone

Rene Andre

October 14, 2024October 14, 2024

Carrefour relaunches Act For Food to lead the food transition, making healthier, sustainable food accessible for all and tackling environmental and social challenges.

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Featured Industry World Branding Awards

Gulf Insurance Group’s Regional Impact and Growth

Jordan

August 22, 2024August 22, 2024

Gulf Insurance Group (GIG) is a leading insurance provider with a strong presence in the MENA region. Founded in 1962, the company has grown into a regional giant, offering a diverse range of insurance products and services.

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Advertising Campaigns News Press Release

Prostate Cancer UK and VCCP Team up for Early Diagnosis Awareness

Jordan

May 28, 2024May 28, 2024

Prostate Cancer UK and VCCP have launched an integrated campaign that targets men at higher risk of prostate cancer with a light-hearted yet poignant message.

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Advertising Branding Campaigns Featured News

Napolina Innovative Campaign Puts Tinned Tomatoes on a Pedestal

Maheen Fatima

October 13, 2023

Possibly, you've heard that brands often take their campaign to a new height. But in one strange case, a well-renowned Italian brand heightened its product...

Read Time:4 Minute, 26 Second

Branding Campaigns Press Release Public Relations Sport Technology

Heineken® Partners with Jill Scott MBE and Gary Neville to Tackle Online Sexism by Swapping Social Media Accounts

Ashley Ooi

September 15, 2023

Heineken®’s social experiment highlights the uglier side of the beautiful game and aims to give online sexism the red card. AMSTERDAM, [14th SEPTEMBER 2023]: Former...

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Branding Campaigns Entertainment Featured Marketing Press Release Public Relations Sport Technology

Heineken Builds ‘TH3 G4M1NG FR1DG3’: An Innovative Gaming PC That Will Both Cool Down Your Hardware and Your Beer

WBF

September 6, 2023

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and...

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Branding Campaigns Design Featured Marketing

Cadbury Begins Powerful Brand Campaign on Simple Generosity

Ashley Ooi

August 2, 2023

A little goes a long way, as proven in the latest campaign by Cadbury and the global agency of record, VCCP. The confectionery brand continues...

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Advertising Branding Campaigns Design Featured Marketing

Maynards Bassetts Continue to ‘Set The Juice Loose’ in OOH Campaign

Ashley Ooi

July 21, 2023

Mondelēz International’s confectionary brand Maynards Bassetts has launched a vibrant Out Of House (OOH) campaign throughout London, themed ‘Set The Juice Loose’. Working with VCCP...

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News Technology

Tencent’s WeChat Pay to Start Accepting Visa Cards

Ashley Ooi

July 3, 2023July 3, 2023

WeChat Pay, one of China’s most major mobile payment services, will gradually start accepting payments via Visa credit card soon. It will also begin facilitating...

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Advertising Branding Campaigns News Press Release Public Relations

Philips, Creative Agency LePub, and Italian Magazine TOILETPAPER Create Retro-Futuristic Imagery for ‘Better Than New’ Campaign

Ashley Ooi

June 30, 2023

Philips and creative agency LePub collaborate with Italian image-only lifestyle magazine founders to reframe innovation with the launch of Philips Refurb Editions Philips explores tension...

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Branding Featured News

Skechers Announces Richard Parker as a Managing Director for UK and Ireland

Maheen Fatima

May 8, 2023

This Wednesday, Skechers announces the 'Richard Paker' promotion to Managing Director. Formerly, Peter Youell held this position for over 18 years. Interestingly, the company bears...