Read Time:1 Minute, 53 Second
Food & Beverage Press Release

Keurig® K-Mini Mate™: Small Size, Bold Flavor

Rene Andre

Keurig, the best-selling single-serve coffee brewing system, reveals its smallest brewer yet: the K-Mini Mate™ Brewer. This 4-inch-wide brewer delivers Keurig’s signature convenience and quality in a sleek, space-saving design. Ideal for small-space dwellers, college students, and travellers alike, the K-Mini Mate™ offers a portable, affordable solution that brews rich, full-flavoured coffee without compromise – whether at home, on vacation, or the go.

Read Time:2 Minute, 10 Second
Campaigns Food & Beverage

Nescafé Names Zach King as First-ever Global Brand Influencer

Jordan

Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as the brand’s first-ever global influencer. This dynamic collaboration represents a bold move in Nescafé’s brand-building strategy, aiming to connect with a wider, younger audience by seamlessly blending coffee culture with the magic of digital storytelling.

Read Time:2 Minute, 13 Second
Advertising Campaigns Food & Beverage

Toblerone’s Campaign Breaks Free from Chocolate Clichés

Rene Andre

Toblerone has launched a new global campaign, “Chocolate Like Nobody’s Watching”, to speak directly to those who crave authentic experiences and reject the pressure to conform. This unique campaign not only celebrates the joy of chocolate but also encourages individuals to embrace their true selves, one bite at a time, in a way that no other chocolate campaign has done before.

Read Time:3 Minute, 24 Second
Branding Design Food & Beverage

Mamushka: Packaging Wrapped in Care, Rooted in Purpose

Rene Andre

In the heart of Bahrain, Mamushka Bakery and Afternoon Tea is more than just a destination for exquisite teas and treats—an experience steeped in tradition, comfort, and refined elegance. At the core of this brand is the name “Mamushka,” meaning “little mother,” a symbol of care and nurture that permeates every aspect of its identity, from branding to packaging. 

Read Time:1 Minute, 57 Second
Campaigns Food & Beverage Marketing

Kung Fu Tea Teams Up with How to Train Your Dragon for a Dragonfruit Delight

Rene Andre

Kung Fu Tea has announced a new, exclusive partnership with Universal Pictures to celebrate the upcoming live-action release of How to Train Your Dragon. From May 15 to June 30, only participating Kung Fu Tea locations nationwide will offer three unique dragonfruit-themed beverages inspired by the film. This limited-time collaboration is a special treat for fans, inviting them to “fuel their flight” with bold new flavours as the movie hits theatres nationwide.

Read Time:2 Minute, 17 Second
Food & Beverage News

AeroPress Ups the Brew Game with Clear XL Release

Jordan

AeroPress has unveiled the AeroPress Clear XL, the brand’s latest evolution of its popular AeroPress Clear, now with a 20oz (600ml) capacity. The highly requested Clear XL not only expands on the convenience and innovation of its predecessor, AeroPress Original XL, but also offers a solution for those who want larger brews without compromising the signature AeroPress taste. With the added fun of watching the brewing process from beginning to end, the Clear XL is designed to make your brewing experience more convenient and enjoyable.

Read Time:2 Minute, 17 Second
Food & Beverage General Sustainability

Will Cocoa Flavouring Replace Cocoa Amidst a Cocoa Shortage?

Jordan

The future of cocoa flavouring is indeed promising. As global demand for chocolate-inspired products grows, cocoa flavouring is poised to play a significant role. Continuous innovation in flavour development is creating exciting possibilities for new cocoa-flavoured creations, sparking anticipation and excitement in the industry. 

Read Time:2 Minute, 3 Second
Campaigns Food & Beverage Marketing

SNICKERS® Eggs and Fun Spring Surprises Await You This Easter

Rene Andre

SNICKERS has unveiled a unique addition to everyone’s Easter basket: SNICKERS Eggs. Now with a new recipe packed with even more of the goodness fans adore, this seasonal delight features a delectable blend of milk chocolate, irresistible caramel filling, roasted peanuts and smooth nougat — all in a charming Easter Egg shape.

Read Time:3 Minute, 31 Second
Branding Food & Beverage News

Chia Milk: Pioneering a New Era in Plant-Based Beverages

Jordan

Benexia® has launched Seeds of Wellness® Chia Milk, a novel plant-based beverage made from whole chia seeds. The product, described as the first of its kind, is now available in select Costco locations across the Western United States and Alaska, as well as nationwide on Amazon. Benexia®, a company specialising in chia-based products, has been operating for over 20 years.

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