Marketing

Umbro has struck a multi-year deal with Orlando Pride’s Ashlyn Harris. The soccer athlete’s first campaign as ambassador debuts in the fall. Iconix-owned soccer portfolio,...

Premium vodka brand, Cîroc, unveils latest luxury addition to a global collection of flavours, with the release of its French Vanilla offering. Cîroc has welcomed...

W Bellevue ushers in new era of design, with a modern interpretation of Pacific Northwest history converged with the city’s tech capital status. W Hotels...

Global nail care provider, Jamberry, has released a new gel manicure line that applies and removes with ease, while retaining shine quality. Jamberry has launched...

Kraft Heinz and Oprah Winfrey have launched a new line of soups and sides at select grocery stores, which goes nationwide in October 2017. Kraft...

Coach has introduced a new collection in partnership with Selena Gomez featuring the Selena Grace bag and other accessories. Coach has debuted a new collection in...

Following a pilot study run in five cities, Papa John's has introduced its gluten-free crust made from ancient grains across the United States. Papa John's...

Krispy Kreme and Reese’s Peanut Butter have partnered to introduce a a new limited-edition treat at participating stores in the United States. Krispy Kreme has...

Royal Canin has partnered with the Founder of The Animal Project Foundation, Carrie Ann Inaba, for its #Cat2VetDay campaign activities. According to a recent survey...

Nutiva has expanded its Organic Liquid Coconut Oils range with the introduction of two new additions that go on sale this month.   Nutiva has...

Hotel Okura has unveiled its expansion plans for Asia, with the opening of The Okura Prestige Taichung slated for Taiwan in 2021. Hotel Okura has...

Estée Lauder has launched a push around its Modern Muse portfolio, for which Misty Copeland has been named global spokesmodel. Estée Lauder has named principal...