Lacoste campaign emphasises the brand’s ageless style
Created by BETC, Lacoste’s new campaign features unusual pairings of people, who have met by chance yet find themselves in the same outfits.
A skater...
Heineken Campaign Breaking Gender Bias
A new campaign from Heineken aims to redress the imbalance implicit in how people talk about football – including players, fans and facts. The...
IdeateLabs repositions Häfele with its new campaign, Let’s Reimagine
IdeateLabs, India's largest independent full-service marketing agency, has conceptualised and executed Let's Reimagine campaign for Häfele, an international brand providing complete home solutions. The...
Renault Miniatures “The Originals”
In December 2021, Renault opened its online merchandising shop, "The Originals Store Renault", featuring miniatures of the brand's most iconic models: R5, 4L, R12...
IKEA and WWF Introduce Seedballs
IKEA teamed up with World Wildlife Fund (WWF) to roll out a new interesting way to help preserve endangered insects. Not only known for...
Burger King Fans Can Only Name The Whopper
Regardless of where you are in the world, you’ll find Burger King menus feature a wide range of products. In America, even the burger...
eBay’s Small Business Campaign Celebrates Limitless Possibilities
eBay’s latest work by McCann London, ‘‘There’s a Small Business for That’ focuses on the moment a little hero realises you can shop it...
Uniqlo taps into the energy of London
Uniqlo is tapping into the energy of London. The sustainable clothes model opened the doorways to a brand new retailer on Regent Road final...
Lidl Introduces Store Finder’s Fee
Supermarket chain Lidl has said it will pay a finder's fee to anyone who can find a suitable site for a new store as...
AI-powered marketing drives success
Supercharge Lab tells us why AI-powered marketing drives success and discusses the increasing benefits of incorporating artificial intelligence into business models.
Traditional marketing is largely...
Oreo X DCM created ‘The Batman’ experience
Oreo and Digital Cinema Media (DCM) teamed up to deliver an immersive cinematic experience to celebrate the release of The Batman film last weekend.
Hosted...
Nespresso X Reforestation
Nespresso marks Climate Week by playing its part in reforestation efforts, with a pledge to plant a tree every time someone watches its latest...