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Kung Fu Tea Teams Up with How to Train Your Dragon for a Dragonfruit Delight

Kung Fu Tea has announced a new, exclusive partnership with Universal Pictures to celebrate the upcoming live-action release of How to Train Your Dragon. From May 15 to June 30, only participating Kung Fu Tea locations nationwide will offer three unique dragonfruit-themed beverages inspired by the film. This limited-time collaboration is a special treat for fans, inviting them to “fuel their flight” with bold new flavours as the movie hits theatres nationwide.

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How Hyper-Local Marketing Builds Authentic Connections

Forget casting a wide net; hyper-local marketing is about laser-focusing on the customers right in your own backyard. It adopts a focused strategy to connect with consumers within a specific geographic area. We’re talking about their unique needs, what they like, and even their local culture. The idea is to build real, direct connections and make them feel part of something, like they belong. It’s all about bringing the focus back home and showing the local community that you truly get them.

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Purpose-Driven Branding: Can Values Truly Drive Brand Loyalty?

In a world where consumers are increasingly mindful of the ethical implications of their choices, purpose-driven branding has emerged as a powerful strategy for companies seeking to build deeper connections with their audiences. By aligning their brand with social causes and values, businesses are not only meeting consumer expectations but also enhancing loyalty and trust.

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SNICKERS® Eggs and Fun Spring Surprises Await You This Easter

SNICKERS has unveiled a unique addition to everyone’s Easter basket: SNICKERS Eggs. Now with a new recipe packed with even more of the goodness fans adore, this seasonal delight features a delectable blend of milk chocolate, irresistible caramel filling, roasted peanuts and smooth nougat — all in a charming Easter Egg shape.

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Le Monde Gourmand Lands in the UK via LOOKFANTASTIC

Le Monde Gourmand has officially arrived in the UK, launching at LOOKFANTASTIC.com, Europe’s leading online premium beauty retailer. Prepare to be enchanted by their delectable array of perfumes; from the iconic Crème Vanille to the tantalising scents of their latest collections, UK consumers are about to experience the magic that has captivated hearts (and noses) across the globe.

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