Level up your fitness with Apple Fitness+’s latest update. New pickleball workouts, a progressive strength program, and artist spotlights are now available. Get ready to sweat!
The Pop-Tarts Bowl has unveiled the first championship trophy in sports, which includes a working toaster developed in partnership with GE Appliances, a Haier company. The first-of-its-kind innovation is designed to bring fans even closer to the spirit of the game—and their favourite toaster pastries—when the Miami Hurricanes and the Iowa State Cyclones kick off Saturday, Dec. 28 at 3:30 p.m. ET at Camping World Stadium.
Lace up and dominate the court with Puma, with Puma new high-performance basketball shoes are designed to elevate your game and help you reach new heights. With cutting-edge technology and iconic style, Puma delivers the ultimate experience for serious hoopers.
LES MILLS and Adidas have teamed up to throw down a fitness party that rocked Berlin to its core with its LES MILLS LIVE BERLIN last weekend. LES MILLS LIVE BERLIN presented with adidas – inspiring training communities through high-octane workouts and infusing the world-renowned festival with Berlin’s iconic nightclub energy for a one-of-a-kind ‘fitness rave’.
LVMH’s orchestration of a fashion extravaganza at the Paris Olympics marks a pivotal moment in the convergence of luxury and sports. By transforming the global stage into a runway, the conglomerate not only elevated the Games’ prestige but also solidified its dominance in the luxury market.
The US Olympic and Paralympic Committee (USOPC) is suing Logan Paul and KSI’s PRIME energy drinks brand for trademark infringement. The allegation claims that PRIME is using trademarked Olympic phrases and symbols on a special edition of its hydration drink featuring basketball star and three-time Olympic gold medallist Kevin Durant.
Dior introduces Lewis Hamilton as both brand ambassador and guest designer, showcasing a visionary capsule collection that merges streetwear aesthetics with sustainable materials and high-performance elements inspired by global influences.
Luxury giant LVMH has revealed eco-friendly outfits for Olympic medal bearers and promised a stunning Dior show for the Paris 2024 opening ceremony. Discover the blend of elegance and sustainability as LVMH’s iconic brands contribute to the upcoming games.
The Reebok Instapump Fury 94 ‘Brass’ edition, drenched in metallics, marks a celebratory milestone for the iconic sneaker model as it commemorates its 30th anniversary.
