LVMH’s orchestration of a fashion extravaganza at the Paris Olympics marks a pivotal moment in the convergence of luxury and sports. By transforming the global stage into a runway, the conglomerate not only elevated the Games’ prestige but also solidified its dominance in the luxury market.
The US Olympic and Paralympic Committee (USOPC) is suing Logan Paul and KSI’s PRIME energy drinks brand for trademark infringement. The allegation claims that PRIME is using trademarked Olympic phrases and symbols on a special edition of its hydration drink featuring basketball star and three-time Olympic gold medallist Kevin Durant.
Dior introduces Lewis Hamilton as both brand ambassador and guest designer, showcasing a visionary capsule collection that merges streetwear aesthetics with sustainable materials and high-performance elements inspired by global influences.
Luxury giant LVMH has revealed eco-friendly outfits for Olympic medal bearers and promised a stunning Dior show for the Paris 2024 opening ceremony. Discover the blend of elegance and sustainability as LVMH’s iconic brands contribute to the upcoming games.
The Reebok Instapump Fury 94 ‘Brass’ edition, drenched in metallics, marks a celebratory milestone for the iconic sneaker model as it commemorates its 30th anniversary.
