Branding

Animal Planet, KONG, ORIJEN, Pedigree, and Whiskas are among the 92 winners of the 2017 Animalis edition of the World Branding Awards. The Animalis edition...

Coty has named Sophie Turner ambassador for Wella Professionals. She will represent the brand in global campaigns and debuts from July. Coty has named Sophie...

Coach has appointed Selena Gomez as the brand ambassador for its fall advertising push, with the artiste to star in three promotional videos. Coach has...

Honda is promoting its Genuine Parts and Service offering via a social media campaign starring Instagram cat sensation, Pompous Albert. Honda has created a social...

Samsung Electronics America has transformed television viewing with The Frame, which offers both entertainment and art for the home. Samsung Electronics America has unveiled The...

Global Brands Group and bebe have relaunched its transformed e-commerce platform to enhance the fashion experience for consumers. Apparel, footwear, and fashion accessories group, Global...

Supporting nearly 100 languages, the SST typeface by Monotype gives brands an identity and voice across multiple mediums and cultures. Monotype has introduced the SST typeface,...

Casio has added to its MT-G line with the debut of the MTGS1000D-1A9 model. The timepiece features the latest in G-SHOCK technology. Casio G-SHOCK has...

Hard Rock International is expanding its footprint to the sands of sunny Daytona Beach with the upcoming opening of a fourth hotel in Florida. Hard...

Produced by BBH London and based on its ‘endless possibilities’ brand philosophy, Uber has launched its first television campaign for the UK. Uber has launched...

Tommy Hilfiger continues its tradition of fusing fashion and music by naming The Chainsmokers the global ambassadors for its menswear. Tommy Hilfiger has named The...

Nestlé has introduced a pilot project in Canada, with the debut of the Nescafé Coffee Taproom in Toronto, with more such shops coming up. Nestlé...