Branding

PayPal international money transfer service, Xoom, has appointed the world’s fastest man, Usain Bolt, as its global brand ambassador. Xoom, international money transfer service under...

Old Navy and Lyft have teamed up for the holidays to offer customers free roundtrip rides to pick up items purchased across the website. Old...

The Kenneth Cole for All collection presents gender-neutral fragrances. The three urban scents are named Serenity, Energy, and Intensity. Representative of a new generation, Kenneth...

Cross has collaborated with automotive giant, Scuderia Ferrari, to create an exclusive collection of fine-writing giftsets and instruments. Scuderia Ferrari and Cross have partnered to...

Caribou Coffee and Adam Thielen of the Minnesota Vikings have partnered over a pair of custom cleats and to help community kids. Caribou Coffee and...

Located in the heart of the city’s upscale fashion and financial districts, Exchange Hotel Vancouver presents a newly enhanced appearance. Exchange Hotel Vancouver is offering...

The NBA and BroadbandTV have created a YouTube channel and series that will feature joint productions and digital influencer content. The National Basketball Association and...

DHL Express and Casetify have teamed up to roll out a limited-edition capsule collection to introduce to customers worldwide. DHL Express and tech accessories group,...

Bacardi has collaborated with actor and filmmaker, Michael B. Jordan, to create the first ever digital spot for its premium rum collection. Bacardi has unveiled...

Belle has secured a powerhouse alliance with legendary blues rocker, Mindi Abair, and The Boneshakers, uniting both booze and the blues. Belle has partnered with...

The Italian National Tourist Board has partnered with Toronto-based creative shop, Brand Grow Media, for its Live in the Moment campaign. The Italian National Tourist...

The Empire Crew Parka by Columbia Sportswear is a limited-edition jacket inspired by Star Wars: The Empire Strikes Back cast and crew. Columbia Sportswear has...