Branding

New York perfume house, Kierin NYC, is launching its brand in the United Kingdom, with a launch and London popup slated for this week.

Hawes & Curtis has introduced its newest travel-savvy styles for both men and women with a campaign dubbed Whatever Your Journey.  

L’Oréal Paris will host its fourteenth annual Women of Worth awards programme this year and has begun its search for 2019's honourees.

The result of a collaboration with Gabi Gregg, Swimsuits For All has launched its summer swimwear line which features 11 trendy pieces.  

Kingston gaming division, HyperX, has added French soccer athlete, Raphaël Varane, to its elite cast of global brand ambassadors.

Polaris Adventures has developed a push to drive experiences across the United States and inspire people to embark on their bucket list ride.

Liv Cycling has launched a global push across multiple international markets to celebrate women everywhere and their passion for biking.

For its third Come as You Are run, Crocs brand ambassadors, Zooey Deschanel, Natalie Dormer, and others are mixing comfort and style.

Nivea Canada collaborates with ice dancer and brand ambassador for launch of No Limits, a campaign celebrating confidence and strength.

Conor McGregor has introduced Champ Champ Rosé to the world, a wine produced and sold by his new spirits company, McGregor Vineyards.

A contemporary recreation of Beethoven’s Ode to Joy by Alfa Romeo takes the brand’s Stelvio and Giulia models to the Next Level of Joy.

Budweiser marks the centennial of Jackie Robinson’s birth with Impact, a film on the legacy of a true American legend, directed by Spike Lee.