SodaStream Partners with Jillian Michaels in Infomercial

Global Sparkling Water Brand, SodaStream, Highlights Hydration Product Benefits with Infomercial Featuring Fitness and Nutrition Expert, Jillian Michaels SodaStream International, a global sparkling water brand,...

eBay Launches Authenticate, Boosting Shopper Confidence

eBay Authenticate Expansion Programme to Include Additional Brands and Categories Planned in 2018 Today, eBay launched eBay Authenticate, a white glove authentication service designed to...

Hilton Employees Show Hospitality with Global Week of Service

7 Days, 90 Countries, 4,000 Volunteer Projects Unites Hilton Team Members from Around the Globe Today, Hilton kicked off the sixth annual Global Week of...

LeasePlan Launches ‘What’s next’ Campaign with Richard Hammond

LeasePlan launches major global marketing campaign, highlighting the company's commitment to offering What's next in mobility to its customers via an 'Any car, Anytime,...

Absolut and Rita Ora Team Up to Announce Open Mic Project

Absolut Vodka Promotes More Acceptance through Co-Created Song Using Real Stories from Fans Timed to Debut Around the 60th Annual GRAMMY Awards Absolut Vodka celebrates...

Panache Launches “Find Your Fit” Campaign

Lingerie Brand, Panache, Reveals More Than Half of Women Have Never Had a Professional Bra Fitting Panache, the leader in lingerie for D+ cup sizes,...

Pfizer Partners with The Boston Globe Brand Content Studio

The Boston Globe's in-house brand content studio BG BrandLab and Pfizer are partnering on a series called "Dear Scientist" This series is aimed to help...

World Branding Awards 2017 Celebrated at Kensington Palace

Global World Branding Awards Winners include Apple, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, Samsung and Starbucks The fourth edition of...

McCann Worldgroup to Hit the Streets in Over 100 Countries

20,000 McCann Employees Will Ask Consumers How They Think, Feel and Shop in a 24/7 Online World In an unprecedented global research initiative, McCann Worldgroup...

Activision Blizzard Consumer Products Group Arrives at Brand Licensing Europe 2017

Set for International Growth, New Activision Blizzard Partners Include Rubber Road, Paladone, Exquisite Gaming, ThinkGeek, NECA and Rossi Activision Blizzard brings its powerhouse slate of...

Content Marketing Platform Buzzsomo Acquired by Brandwatch

Brandwatch announces its acquisition of BuzzSumo, a popular content marketing and influencer identification platform The acquisition of the BuzzSumo business builds on Brandwatch's strengths as...

Chevrolet and DoSomething.org Partner For Road Safety Message

Latest Campaign from DoSomething.org Will Engage Young People Around the Importance of Seat Belt Usage, without Losing Their Interest A timeless hero who saves 14,000...

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