Shutterstock, Inc. has unveiled its bold new visual identity and reintroduced itself as the essential, universal ingredient brands need to make their work more effective.
Steve Madden has unveiled Rose Goldie Eau de Parfum, a new floral-ambery fragrance that captures the spirit of modern glamour and confident self-expression.
Biolage Professional Hair Spa has officially announced a major partnership with actress and activist Pamela Anderson, marking a significant milestone in the brand’s history.
The Cécred x BeyGood Fund expands its impact in year two, allocating $500,000 in grants and scholarships to support the stylists, entrepreneurs, and visionaries driving the beauty industry forward.
Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a brand known for its bold and divisive approach to luxury watchmaking. To mark the 20th anniversary of its iconic Big Bang collection, the Swiss watchmaker enlists fashion’s most pampered cat, merging high horology with haute celebrity in a campaign that challenges convention.
Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as the brand’s first-ever global influencer. This dynamic collaboration represents a bold move in Nescafé’s brand-building strategy, aiming to connect with a wider, younger audience by seamlessly blending coffee culture with the magic of digital storytelling.
Fashion meets innovation as brands embrace AI-powered Digital Product Passports (DPP) for greater transparency and sustainability. Now, shoppers can scan a QR code and uncover the full story behind their favourite pieces, where they come from, how they’re made, and their circular potential.
Toblerone has launched a new global campaign, “Chocolate Like Nobody’s Watching”, to speak directly to those who crave authentic experiences and reject the pressure to conform. This unique campaign not only celebrates the joy of chocolate but also encourages individuals to embrace their true selves, one bite at a time, in a way that no other chocolate campaign has done before.
In the heart of Bahrain, Mamushka Bakery and Afternoon Tea is more than just a destination for exquisite teas and treats—an experience steeped in tradition, comfort, and refined elegance. At the core of this brand is the name “Mamushka,” meaning “little mother,” a symbol of care and nurture that permeates every aspect of its identity, from branding to packaging.
Paris Hilton unveils Parívie, a breakthrough skincare collection powered by exclusive inPHinite Youth Technology. Designed for the modern lifestyle, Parívie merges high-performance formulas with effortless self-care, ensuring radiant, resilient skin.
A new initiative titled Fixables has been launched through a collaboration involving Philips Personal Health, 3D printing leader Prusa Research, and creative agencies LePub Amsterdam and LePub Milan.
Kung Fu Tea has announced a new, exclusive partnership with Universal Pictures to celebrate the upcoming live-action release of How to Train Your Dragon. From May 15 to June 30, only participating Kung Fu Tea locations nationwide will offer three unique dragonfruit-themed beverages inspired by the film. This limited-time collaboration is a special treat for fans, inviting them to “fuel their flight” with bold new flavours as the movie hits theatres nationwide.
