Paris Hilton unveils Parívie, a breakthrough skincare collection powered by exclusive inPHinite Youth Technology. Designed for the modern lifestyle, Parívie merges high-performance formulas with effortless self-care, ensuring radiant, resilient skin.
A new initiative titled Fixables has been launched through a collaboration involving Philips Personal Health, 3D printing leader Prusa Research, and creative agencies LePub Amsterdam and LePub Milan.
Kung Fu Tea has announced a new, exclusive partnership with Universal Pictures to celebrate the upcoming live-action release of How to Train Your Dragon. From May 15 to June 30, only participating Kung Fu Tea locations nationwide will offer three unique dragonfruit-themed beverages inspired by the film. This limited-time collaboration is a special treat for fans, inviting them to “fuel their flight” with bold new flavours as the movie hits theatres nationwide.
Step into Gucci’s world as the Cruise 2026 collection unfolds in its historic Florence archive. A tribute to timeless craftsmanship and bold innovation, this showcase blends heritage with modern luxury by bringing the essence of Gucci to life in a breathtaking celebration of style.
Von Dutch Loves amplifies artistic voices, celebrating music, nightlife, and creative expression with exclusive drops, festival activations, and collaborative projects.
A scent that embodies summer nights and refined indulgence—Drake’s Better World Fragrance House unveils ‘Summer Mink,’ the label’s first signature perfume.
As part of Leica’s centennial celebrations in New York on May 3, one of the standout highlights is the launch of the new Leica M11, marking 100 Years of Leica.
Redefining luxury, TUMI’s 50th Anniversary Bullion Gold Collection is an ultra-limited release designed for collectors and innovators alike. Crafted in aircraft-grade aluminum, each numbered piece is a statement of prestige and craftsmanship.
In a strategic move to enter Mexico, Chipotle Mexican Grill has partnered with Alsea, S.A.B. de C.V., a prominent restaurant operator across Latin America and Europe. The collaboration will see Chipotle’s first Mexican location open by early 2026, with exciting potential for growth into other vibrant Latin American markets.
Kendrick Lamar steps into the world of Chanel, fronting the Spring 2025 eyewear campaign. Blending luxury with cultural storytelling, this collaboration signals a new era of cross-industry partnerships in fashion.
YSL Beauty has unveiled its exclusive ART OF FLOWERS showcase in partnership with the 50th Macy’s Flower Show® at the Herald Square flagship in New York City.
Brazil’s largest telco, Vivo, has teamed up with Africa Creative on a new campaign tackling today’s most urgent cultural issues: our toxic attachment to smartphones. Set to Olivia Rodrigo’s “Jealousy, Jealousy,” the emotionally charged spot reframes screen addiction as a harmful relationship, drawing on stats that show nearly half of Brazilian youth say social media is hurting their mental health.
