The World Branding Forum (WBF) is a registered global non-profit organization.
Our aims and activities are to advance standards in the branding industry for the good of the industry as well as consumers. This includes all those involved in the branding community, primarily those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide.
In particular, the organisation’s objectives are to advance the skills and education of all those involved in the branding and related industries.
The WBF produces, manages, and supports a wide range of programs covering research, development, education, recognition, networking, and outreach.
The main activities of the World Branding Forum are:
- To develop and implement a wide range of programmes including conferences, seminars, talks, debates and workshops
- To research, develop and implement standards, best practice guidelines and tools, and relevant branding programmes
- To develop and implement relevant award programmes