Fashion meets innovation as brands embrace AI-powered Digital Product Passports (DPP) for greater transparency and sustainability. Now, shoppers can scan a QR code and uncover the full story behind their favourite pieces, where they come from, how they’re made, and their circular potential.
Toblerone has launched a new global campaign, “Chocolate Like Nobody’s Watching”, to speak directly to those who crave authentic experiences and reject the pressure to conform. This unique campaign not only celebrates the joy of chocolate but also encourages individuals to embrace their true selves, one bite at a time, in a way that no other chocolate campaign has done before.
Apple is enhancing iOS accessibility with new features, including live captions and improved braille tools, ensuring a more inclusive experience for all users.
In the heart of Bahrain, Mamushka Bakery and Afternoon Tea is more than just a destination for exquisite teas and treats—an experience steeped in tradition, comfort, and refined elegance. At the core of this brand is the name “Mamushka,” meaning “little mother,” a symbol of care and nurture that permeates every aspect of its identity, from branding to packaging.
Baidu’s latest expansion with PostAuto introduces autonomous robotaxis to Switzerland, marking a milestone in driverless mobility beyond China.
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, ‘Gaming in the Sky’, onboard a commercial aircraft. The ground-breaking event was powered by next-generation Starlink connectivity and took place on 11 May 2025 during a flight from Doha to London.
A new initiative titled Fixables has been launched through a collaboration involving Philips Personal Health, 3D printing leader Prusa Research, and creative agencies LePub Amsterdam and LePub Milan.
Kung Fu Tea has announced a new, exclusive partnership with Universal Pictures to celebrate the upcoming live-action release of How to Train Your Dragon. From May 15 to June 30, only participating Kung Fu Tea locations nationwide will offer three unique dragonfruit-themed beverages inspired by the film. This limited-time collaboration is a special treat for fans, inviting them to “fuel their flight” with bold new flavours as the movie hits theatres nationwide.
Step into Gucci’s world as the Cruise 2026 collection unfolds in its historic Florence archive. A tribute to timeless craftsmanship and bold innovation, this showcase blends heritage with modern luxury by bringing the essence of Gucci to life in a breathtaking celebration of style.
Von Dutch Loves amplifies artistic voices, celebrating music, nightlife, and creative expression with exclusive drops, festival activations, and collaborative projects.
Marc Jacobs has enlisted multi-platinum, Grammy Award-winning artist Doja Cat to headline “Staycation,” the brand’s Pre-Fall 2025 campaign. The campaign unveils the new Dual bag collection and offers an exclusive first listen to her unreleased track, “Jealous Type,” from the highly anticipated album Vie.
HERSHEY, a major motion picture chronicling the remarkable life of chocolate pioneer Milton Hershey and his beloved wife Catherine “Kitty” Hershey, is officially slated to begin production in May 2025.
