Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a brand known for its bold and divisive approach to luxury watchmaking. To mark the 20th anniversary of its iconic Big Bang collection, the Swiss watchmaker enlists fashion’s most pampered cat, merging high horology with haute celebrity in a campaign that challenges convention.
At Google I/O 2025, the tech world was abuzz with excitement as Google, the industry giant, unveiled its groundbreaking partnership with South Korean eyewear company Gentle Monster. This marks the first step in a revolutionary collaboration for AI smart eyewear with Android XR. The strategic partnership is a leap forward in the fusion of fashion and technology, positioning Gentle Monster as the pioneer in developing AI-powered smart eyewear using Android XR, Google’s extended reality platform.
Step into Gucci’s world as the Cruise 2026 collection unfolds in its historic Florence archive. A tribute to timeless craftsmanship and bold innovation, this showcase blends heritage with modern luxury by bringing the essence of Gucci to life in a breathtaking celebration of style.
Von Dutch Loves amplifies artistic voices, celebrating music, nightlife, and creative expression with exclusive drops, festival activations, and collaborative projects.
Marc Jacobs has enlisted multi-platinum, Grammy Award-winning artist Doja Cat to headline “Staycation,” the brand’s Pre-Fall 2025 campaign. The campaign unveils the new Dual bag collection and offers an exclusive first listen to her unreleased track, “Jealous Type,” from the highly anticipated album Vie.
The House of Giorgio Armani proudly presents a landmark retrospective at Armani/Silos in Milan, honoring two decades of Giorgio Armani Privé—an haute couture collection synonymous with refined craftsmanship—and fifty years of a visionary approach that has redefined modern elegance.
A scent that embodies summer nights and refined indulgence—Drake’s Better World Fragrance House unveils ‘Summer Mink,’ the label’s first signature perfume.
Kendrick Lamar steps into the world of Chanel, fronting the Spring 2025 eyewear campaign. Blending luxury with cultural storytelling, this collaboration signals a new era of cross-industry partnerships in fashion.
Chinese suppliers are leveraging TikTok to connect directly with U.S. consumers, bypassing tariffs and showcasing deals on products linked to brands like Nike and Lululemon. The videos reveal sourcing strategies and raise questions about confidentiality, trade dynamics, and the growing influence of social media.
Staud and St. Regis Hotels & Resorts unveil an exclusive resort capsule collection, seamlessly blending effortless style and refined luxury to elevate the art of travel.
Barcelona Bridal Fashion Week unveils its most expansive and groundbreaking edition yet, solidifying its status as a true hub of creativity, business, and innovation in bridal, ceremony, and red-carpet fashion. The 2025 edition reestablishes Barcelona’s position as the heart of bridal couture, showcasing an impressive lineup of renowned haute couture designers alongside fresh talents and independent ateliers. This event masterfully blends international prominence with a dedication to nurturing local talen
Sweet meets stylish in the Krispy Kreme x Primark collaboration, offering playful T-shirts, pyjamas, sliders, and accessories for a unique wardrobe upgrade.
