Ashley Ooi, Author at World Branding Forum

Read Time:1 Minute, 44 Second

Completed in 1908 and over a century old, the Nara Prison in Japan will be renovated and made into The Hoshinoya Nara Prison Hotel. Helmed...

Read Time:1 Minute, 47 Second

Industry News

Australia’s First Hyatt House Hotel to Open in 2025

Ashley Ooi

January 3, 2024January 5, 2024

Well-equipped and suitable for short- and long-term stays, Australia’s first Hyatt House Hotel will open in South Melbourne in 2025. According to an official press...

Read Time:2 Minute, 13 Second

General

Alzheimer Research UK Needs You to Change the Ending of Dementia

Ashley Ooi

January 3, 2024January 5, 2024

Alzheimer Research UK has released a new animated short, Change The Ending, focusing on how dementia steals happily ever after. The Disney-styled film was brought...

Read Time:1 Minute, 24 Second

Branding Featured News

Estée Lauder Acquires Minor Investment in China’s Code Mint

Ashley Ooi

September 27, 2023

New Incubation Ventures (NIV), an early-stage investment and incubation arm of The Estée Lauder Companies, has acquired stakes in Chinese skincare and makeup brand Code...

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Advertising Branding Campaigns Entertainment Marketing

Anytime Fitness Encourages Australians to ‘Find Your Fit’

Ashley Ooi

September 26, 2023

Working with agency of record The Hallway, Anytime Fitness Australia has launched their latest campaign to help people find their fit. Titled ‘Find Your Fit’,...

Read Time:1 Minute, 40 Second

Branding Featured News Technology

airasia Digital Rebrands to MOVE Digital, Travel App Follows Suit

Ashley Ooi

September 25, 2023

Malaysian low-cost airline airasia has recently announced the rebranding of its digital arm, pivoting from airasia Digital to MOVE Digital. According to an official statement,...

Read Time:3 Minute, 56 Second

Branding Design Featured General

Colour Psychology and What Brand Logo Colours Mean

Ashley Ooi

September 25, 2023

The ideal recipe for a brand logo consists of a memorable logo type plus a colour that reflects your business. When choosing brand logo colours,...

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Branding Design Marketing News

RIMOWA x Tiffany & Co. Launch Diamond-Inspired Collection

Ashley Ooi

September 22, 2023

Where luxury meets style and timelessness, RIMOWA x Tiffany & Co. have teamed up for a limited-edition capsule collection. The daring, diamond-inspired travel pieces made...

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Advertising Branding Entertainment Marketing News

Hyundai Motor Group Takes Over New York City to Support 2030 World Expo Bid

Ashley Ooi

September 21, 2023

Art cars from Hyundai Motor Group are conquering New York City as they take to the streets in support of Busan’s bid for the 2030...

Read Time:1 Minute, 32 Second

Branding Design Marketing News

Alpro Brand Refresh Focuses on Flavour and Fun

Ashley Ooi

September 20, 2023

Home to plant-based products worldwide, Alpro has launched a massive brand refresh to cement its position in the plant-based industry. Led by design consultancy Elmwood...

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Advertising Branding Entertainment Featured General Marketing Technology

10 Examples of 3D Digital Billboard Advertisements Around the World

Ashley Ooi

September 20, 2023

‘3D’ used to be something you could only watch in cinemas with funky glasses. However, as innovation evolves, 3D animations are no longer limited to...

Read Time:3 Minute, 10 Second

Branding Featured General

What Is a Global Brand Ambassador and What Do They Do?

Ashley Ooi

September 19, 2023August 19, 2024

From sitting at the front row of fashion week to online personalities, brand ambassadors are aplenty from every industry and following. With such a range...