MINISO recently held its Global Brand Strategic Upgrade Results Launch Conference 2024 in Shanghai. In 2023, the company announced a strategic brand overhaul, aiming to become the world’s leading IP design retail group.
Delta has revealed a new cabin interior design by UK brand experience studio NewTerritory to enhance customer experience and showcase the future of flying. The design will debut on a narrowbody Boeing 757 aircraft that will begin flying on domestic and short-haul international routes later this fall, followed by a widebody Airbus A350 in early 2025.
Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign spotlighting the harsh realities of car ownership.
In celebration of the global creative community, nonprofit organisation The One Club for Creativity has teamed up with creative and media agency Cutwater to launch an integrated campaign for The One Show, one of the world’s most prestigious advertising and design award shows.
Qatar Airways has announced its partnership with the UEFA Champions League, which will run until 2030, solidifies Qatar Airways’ mission of uniting people through the power of sport.
Publicis Groupe acquires Mars United Commerce, the world’s largest independent commerce marketing company, to bolster its connected commerce capabilities.
Qatar Airways has unveiled a new global ‘AI Adventure’ film that uses state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone.
Yakult has announced a new addition to its range of fermented milk drinks: Yakult Plus Peach, which will be on sale from September 1, 2024.
To celebrate the special bond between pet owners and their furry friends, leading pet care brand Hartz, owned by Japanese CPG giant Unicharm, and creative and media agency of record Cutwater have partnered to launch a heartfelt, social-forward campaign.
Mudah.my, FinHero, and RHB Banking Group have announced a strategic partnership, unveiling an advanced financial solution tailored for the automotive industry.
Woof, the award-winning pet brand behind the Pupsicle, has announced its newest product ecosystem: the Bite n’ Brush. The Bite n’ Brush is a first-of-its-kind enrichment toy that enables dog-powered dental care.
Award-winning, Toronto-based multidisciplinary brand and design studio Bruce Mau Design (BMD) has crafted an all-new visual identity and expression for The National Ballet of Canada, marking the nearly 75-year-old institution’s first rebrand in almost two decades.
