The Cécred x BeyGood Fund expands its impact in year two, allocating $500,000 in grants and scholarships to support the stylists, entrepreneurs, and visionaries driving the beauty industry forward.
Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a brand known for its bold and divisive approach to luxury watchmaking. To mark the 20th anniversary of its iconic Big Bang collection, the Swiss watchmaker enlists fashion’s most pampered cat, merging high horology with haute celebrity in a campaign that challenges convention.
Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as the brand’s first-ever global influencer. This dynamic collaboration represents a bold move in Nescafé’s brand-building strategy, aiming to connect with a wider, younger audience by seamlessly blending coffee culture with the magic of digital storytelling.
Toblerone has launched a new global campaign, “Chocolate Like Nobody’s Watching”, to speak directly to those who crave authentic experiences and reject the pressure to conform. This unique campaign not only celebrates the joy of chocolate but also encourages individuals to embrace their true selves, one bite at a time, in a way that no other chocolate campaign has done before.
Paris Hilton unveils Parívie, a breakthrough skincare collection powered by exclusive inPHinite Youth Technology. Designed for the modern lifestyle, Parívie merges high-performance formulas with effortless self-care, ensuring radiant, resilient skin.
A new initiative titled Fixables has been launched through a collaboration involving Philips Personal Health, 3D printing leader Prusa Research, and creative agencies LePub Amsterdam and LePub Milan.
Kung Fu Tea has announced a new, exclusive partnership with Universal Pictures to celebrate the upcoming live-action release of How to Train Your Dragon. From May 15 to June 30, only participating Kung Fu Tea locations nationwide will offer three unique dragonfruit-themed beverages inspired by the film. This limited-time collaboration is a special treat for fans, inviting them to “fuel their flight” with bold new flavours as the movie hits theatres nationwide.
Step into Gucci’s world as the Cruise 2026 collection unfolds in its historic Florence archive. A tribute to timeless craftsmanship and bold innovation, this showcase blends heritage with modern luxury by bringing the essence of Gucci to life in a breathtaking celebration of style.
Von Dutch Loves amplifies artistic voices, celebrating music, nightlife, and creative expression with exclusive drops, festival activations, and collaborative projects.
A scent that embodies summer nights and refined indulgence—Drake’s Better World Fragrance House unveils ‘Summer Mink,’ the label’s first signature perfume.
As part of Leica’s centennial celebrations in New York on May 3, one of the standout highlights is the launch of the new Leica M11, marking 100 Years of Leica.
Redefining luxury, TUMI’s 50th Anniversary Bullion Gold Collection is an ultra-limited release designed for collectors and innovators alike. Crafted in aircraft-grade aluminum, each numbered piece is a statement of prestige and craftsmanship.
