Huda Beauty has announced a monumental shift-the company has reclaimed full ownership as an independent brand, a move that is not just a business decision, but a testament to the power of entrepreneurship and determination.
Jeep® has confirmed the all-new Cherokee is set to arrive in late 2025. Reimagined from the ground up, the next-generation Jeep Cherokee will redefine North America’s most popular vehicle segment, bringing midsize SUV customers a new, efficient and powerful hybrid propulsion option from Jeep.
Porsche Centre Oman and Shell Oman have announced a landmark agreement aimed at significantly accelerating the rollout of electric vehicle (EV) charging infrastructure across the Sultanate. The partnership includes ambitious plans to install over 130 chargers by the end of 2026.
Biolage Professional Hair Spa has officially announced a major partnership with actress and activist Pamela Anderson, marking a significant milestone in the brand’s history.
Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a brand known for its bold and divisive approach to luxury watchmaking. To mark the 20th anniversary of its iconic Big Bang collection, the Swiss watchmaker enlists fashion’s most pampered cat, merging high horology with haute celebrity in a campaign that challenges convention.
At Google I/O 2025, the tech world was abuzz with excitement as Google, the industry giant, unveiled its groundbreaking partnership with South Korean eyewear company Gentle Monster. This marks the first step in a revolutionary collaboration for AI smart eyewear with Android XR. The strategic partnership is a leap forward in the fusion of fashion and technology, positioning Gentle Monster as the pioneer in developing AI-powered smart eyewear using Android XR, Google’s extended reality platform.
Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as the brand’s first-ever global influencer. This dynamic collaboration represents a bold move in Nescafé’s brand-building strategy, aiming to connect with a wider, younger audience by seamlessly blending coffee culture with the magic of digital storytelling.
A new initiative titled Fixables has been launched through a collaboration involving Philips Personal Health, 3D printing leader Prusa Research, and creative agencies LePub Amsterdam and LePub Milan.
Marc Jacobs has enlisted multi-platinum, Grammy Award-winning artist Doja Cat to headline “Staycation,” the brand’s Pre-Fall 2025 campaign. The campaign unveils the new Dual bag collection and offers an exclusive first listen to her unreleased track, “Jealous Type,” from the highly anticipated album Vie.
As part of Leica’s centennial celebrations in New York on May 3, one of the standout highlights is the launch of the new Leica M11, marking 100 Years of Leica.
In a strategic move to enter Mexico, Chipotle Mexican Grill has partnered with Alsea, S.A.B. de C.V., a prominent restaurant operator across Latin America and Europe. The collaboration will see Chipotle’s first Mexican location open by early 2026, with exciting potential for growth into other vibrant Latin American markets.
Forget casting a wide net; hyper-local marketing is about laser-focusing on the customers right in your own backyard. It adopts a focused strategy to connect with consumers within a specific geographic area. We’re talking about their unique needs, what they like, and even their local culture. The idea is to build real, direct connections and make them feel part of something, like they belong. It’s all about bringing the focus back home and showing the local community that you truly get them.
