Toblerone has launched a new global campaign, “Chocolate Like Nobody’s Watching”, to speak directly to those who crave authentic experiences and reject the pressure to conform. This unique campaign not only celebrates the joy of chocolate but also encourages individuals to embrace their true selves, one bite at a time, in a way that no other chocolate campaign has done before.
In the heart of Bahrain, Mamushka Bakery and Afternoon Tea is more than just a destination for exquisite teas and treats—an experience steeped in tradition, comfort, and refined elegance. At the core of this brand is the name “Mamushka,” meaning “little mother,” a symbol of care and nurture that permeates every aspect of its identity, from branding to packaging.
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, ‘Gaming in the Sky’, onboard a commercial aircraft. The ground-breaking event was powered by next-generation Starlink connectivity and took place on 11 May 2025 during a flight from Doha to London.
Kung Fu Tea has announced a new, exclusive partnership with Universal Pictures to celebrate the upcoming live-action release of How to Train Your Dragon. From May 15 to June 30, only participating Kung Fu Tea locations nationwide will offer three unique dragonfruit-themed beverages inspired by the film. This limited-time collaboration is a special treat for fans, inviting them to “fuel their flight” with bold new flavours as the movie hits theatres nationwide.
HERSHEY, a major motion picture chronicling the remarkable life of chocolate pioneer Milton Hershey and his beloved wife Catherine “Kitty” Hershey, is officially slated to begin production in May 2025.
The House of Giorgio Armani proudly presents a landmark retrospective at Armani/Silos in Milan, honoring two decades of Giorgio Armani Privé—an haute couture collection synonymous with refined craftsmanship—and fifty years of a visionary approach that has redefined modern elegance.
Pawfit has announced its new pet location and activity tracker, Pawfit Lite. Pawfit Lite is a smaller, streamlined version of the popular Pawfit 3 series trackers designed for cats and small dogs. With this addition to the Pawfit family of tracking products, dog and cat owners now have safety options for pets of any size.
Target has debuted its first standalone floral brand, Good Little Garden, promising to add a splash of nature to consumers’ lives without breaking the bank.
Brazil’s largest telco, Vivo, has teamed up with Africa Creative on a new campaign tackling today’s most urgent cultural issues: our toxic attachment to smartphones. Set to Olivia Rodrigo’s “Jealousy, Jealousy,” the emotionally charged spot reframes screen addiction as a harmful relationship, drawing on stats that show nearly half of Brazilian youth say social media is hurting their mental health.
Four Seasons continues to set the standard for culinary excellence, beginning the year with new accolades and reaffirming its position as one of the world’s most awarded restaurant and bar operators.
Fine jeweller Monica Rich Kosann has partnered with Charles M. Schulz’s Peanuts® to create a collection of friendship bracelets inspired by the beloved comic strip. Featuring iconic phrases like “GOOD GRIEF,” “OOF,” “AAUGH,” and “SMAK,” the collection celebrates Peanuts’ universal charm. It includes 10 distinct styles crafted in 18K Yellow Gold and Sterling Silver, adorned with diamonds and precious gemstones, priced from $325 to $2,415. This modern interpretation of a classic theme ensures that the collection is not just a tribute to the past, but a stylish statement for the present.
Xiaomi’s foray into the electric vehicle market continues to gain momentum, with the unveiling of its first electric SUV, the YU7.
