Kirk McDonald Named CMO of AT&T Advertising and Analytics Company

As CMO, Kirk McDonald is responsible for the creation and implementation of the marketing strategy for the company AT&T named Kirk McDonald as Chief Marketing Officer of...

OpenX Receives Full Tag Certification for Commitment to Quality

Commitment to fighting fraud, piracy and malware earns OpenX independent validation across all TAG compliance programs OpenX, an independent advertising technology provider, announced today that...

Bryan Simkins Appointed by Innovid as SVP of Brand Solutions

Simkins to be responsible for partnering with brands to craft data-driven video advertising solutions, leading this strategic and high growth area for Innovid Innovid, a...

Baha Mar Launches Multi-Million Dollar Advertising and Marketing Campaign

Baha Mar global advertising and marketing campaign, LIFE SPECTACULAR, officially introducing the Caribbean resort destination to future guests Highlighting Baha Mar's power to elevate real-life...

Kantar and WPP Announce BrandZ Top 50 Most Valuable UK Brands

BrandZ list includes some of the most famous brands in the world, and reflects the UK's role as a centre for financial services, energy...

Y&R’s BAV Group Launches BAVSocial

BAVSocial was developed in partnership with data leaders including IBM Watson, Pulsar, and Crimson Hexagon Y&R's BAV Group announced the launch of BAVSocial, a proprietary...

BEARPAW Premiers New Campaign for Winter

In addition to the new autumn television commercial campaign, BEARPAW will continue to strengthen its sales and marketing efforts over the next year BEARPAW, a...

Winners for the WARC Prize for Asian Strategy 2017 Announced

Forsman & Bodenfors Sweden took top honours from WARC by winning both The Grand Prix and The Research Special Award for their emotional multichannel...

WPP Health & Wellness Forges Partnership with ‘The Mighty’

WPP Health & Wellness announces its investment in, and partnership with Mighty Proud Media ("The Mighty"), an early-stage online health community For these patients and...

Joanne Zaiac Named Chief Client Officer of Merkle Americas

Zaiac, a seasoned executive with over 30 years of advertising industry experience, joins Merkle Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the appointment...

Epic Rights and Pan Inc. Announce New Strategic Partnership

Epic Rights and Pan Inc. Partnership to Develop Music Artist and Celebrity Merchandising and Branding Opportunities in Japan Epic Rights, a leading global music branding...

Demandbase Reports Agency Based Marketing Expands to Agencies

New research from Demandbase reports two-thirds of marketing agencies surveyed use Account Based Marketing to provide better results for clients Demandbase, a leader in Account-Based...

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AGC and Kinestral Technologies Announced Halio Joint Venture

AGC and Kinestral Technologies Announced Halio Joint Venture

The joint ventures were formed to meet worldwide demand of Halio Smart-Tinting Glass Technology AGC Asahi Glass, a global manufacturer of glass, chemicals, and high-tech...
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