Advertising Archives | World Branding Forum

Read Time:2 Minute, 44 Second

Today, Primark unveiled a refreshed brand identity alongside the launch of its new summer collection and campaign, VIVA Summer. This new brand world was created...

Read Time:2 Minute, 33 Second

Advertising Featured Technology

Samsung’s Response to the Apple’s Controversial ‘Crush’ Ad

Jordan

May 17, 2024August 16, 2024

Samsung has countered Apple’s ‘Crush’ ad with its clever ‘Uncrush’ campaign, underscoring the power of impactful advertising in shaping consumer perceptions.

Read Time:3 Minute, 6 Second

Advertising Branding Campaigns General

Club Med Breaks Ground: Debuting Its Premier Resort in the Heart of the Middle East

Nurul Rustam

May 13, 2024May 13, 2024

Club Med, renowned for its expertise in luxury all-inclusive vacations, is set to introduce its inaugural resort in the Middle East by unveiling the Club...

Read Time:3 Minute, 37 Second

Advertising Branding Campaigns Marketing News

Crocs Reigns Supreme as the World’s Popular Fashion Brand

Nurul Rustam

May 10, 2024May 17, 2024

The foremost goal of every fashion or beauty brand is to establish an emotional bond that inspires consumers to buy, whether it's the newest anti-ageing...

Read Time:2 Minute, 34 Second

Advertising Branding Food & Beverage

Nice Foods: A Look Inside the Latest Rebranding Campaign

Jordan

May 7, 2024August 16, 2024

Nice Foods, Brazil’s plant-based brand launched a rebranding campaign designed by FatFaceStudio. The brand aims to make plant-based food products affordable.

Read Time:2 Minute, 56 Second

Advertising Branding Campaigns Featured General Marketing

Supermodel Bella Hadid Debuts Luxury Fragrance Line, Orebella

Nurul Rustam

May 2, 2024May 7, 2024

Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she spent countless hours in makeup...

Read Time:2 Minute, 42 Second

Advertising Branding General News

Estée Lauder and Microsoft Join Forces on AI-Powered Beauty Innovation Lab

Nurul Rustam

April 30, 2024April 30, 2024

The Estée Lauder Companies (ELC) and Microsoft Corp. have joined forces once more to establish an AI Innovation Lab. Utilising Microsoft's Azure OpenAI Service's generative...

Read Time:1 Minute, 57 Second

Advertising Featured News

Beyond Luxury: The Soaring Price of Chanel Iconic Flap Bag

Nurul Rustam

April 29, 2024April 29, 2024

Chanel's renowned medium flap bag has experienced a recent price hike, surpassing the €10,000 mark for the very first time. Leena Nair, CEO of Chanel,...

Read Time:5 Minute, 48 Second

Advertising Branding Featured General

American Airlines Takes Summer Travel to New Heights with Premium Upgrades: What You Need to Know

Nurul Rustam

April 24, 2024April 24, 2024

American Airlines is ramping up the inflight experience for the upcoming summer travel season, introducing premium enhancements to elevate the journey. Passengers can look forward...

Read Time:4 Minute, 2 Second

Advertising Entertainment General News Sport

Lululemon Reveals Team Canada New Look For Paris 2024 Olympic

Nurul Rustam

April 18, 2024April 18, 2024

Lululemon, an activewear based in Vancouver, has revealed the summer athlete kit for Team Canada participating in the Paris 2024 Olympic and Paralympic Games. This...

Read Time:5 Minute, 13 Second

Advertising Featured General Marketing News

Introducing Charlotte Tilbury New Fragrance, Collection of Emotions

Nurul Rustam

April 17, 2024April 17, 2024

Charlotte Tilbury Fragrance Debut: A Fusion of Beauty, Science, and Scent Mastery Renowned makeup artist and entrepreneur Charlotte Tilbury is broadening her beauty and skincare...

Read Time:4 Minute, 53 Second

Advertising Entertainment Featured General

Beyoncé Remarkable Venture Into Country Music For The First Time

Nurul Rustam

March 28, 2024March 28, 2024

Beyoncé Bold Frontier: Blazing Trails into Country Music Music enthusiasts, fans, and songwriters eagerly await for another project from the non-other, Queen Bey herself. Scheduled...