World Branding Forum

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The stunning duality of Vogue Brazil’s custom-made typeface by Studio DRAMA is now officially an award winner. Securing the Graphite Pencil in the D&AD Awards...

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Sprite Outshines Household Penetration 2022 With 34M Shoppers

Maheen Fatima

July 18, 2023July 18, 2023

The iconic beverage brand, Sprite, made progressive growth as the fastest-growing FMCG brand in 2022 based on household penetration. Sprite, a favourite variant of the...

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Campaigns News Technology

Perfect Corp. And Warner Bros. Pictures Partner for Interactive ‘The Flash’ Experience

Ashley Ooi

June 12, 2023June 13, 2023

A new augmented reality (AR) partnership is in town! Leading fashion and beauty tech company Perfect Corp. announced the news with Warner Bros. Pictures for...

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Advertising Branding Featured News

Making Comfort ‘Deluxified’ With Kraft Mac and Cheese Frozen Range

Maheen Fatima

June 1, 2023

The new Kraft Mac and Cheese frozen range is your next warm, cheesy bowl delight. Kraft Mac and Cheese's new advertisement highlights your comfort level...

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Advertising Featured News

YouTube Integrates AI Tools to Introduce Music Ad Solutions for Gen Z

Maheen Fatima

April 27, 2023

In response to different challenges, Youtube activate AI-powered Music ad solutions to get a stable connection between advertisers and Gen Z. [caption id="attachment_22183" align="alignnone" width="600"]...

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Branding Featured News

Why Barbie Movie 2023 Trailer Is Going Crazy Viral?

Maheen Fatima

April 13, 2023April 14, 2023

Fans are awestruck after watching the 'Barbie movie' trailer, and so do I! Yes, you've seen it right; the millennial dream is coming true! The...

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Advertising Branding Featured News

Gigi Hadid Seen Cooking Pasta With Pals in New Coca Cola Ad

Maheen Fatima

April 4, 2023April 14, 2023

"What? Gigi Hadid is cooking pasta?" For sure, this would be your reaction when you first saw a new Coca-Cola Ad featuring Gigi Hadid pasta...

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Advertising Branding Featured General News

This New Coca Cola Ad Uses AI Tools to Bring Art to Life

Maheen Fatima

March 29, 2023

This new Coca-Cola ad 2023 brings a masterpiece using AI tools and techniques. "Finally, Edvard Munch, Andy Warhol, and Van Gogh's abstract arts have gained...

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Featured General Industry News Public Relations

Costa Coffee Presents Its New CEO

Maheen Fatima

February 17, 2023March 8, 2023

Costa Coffee made a surprising announcement that Philippe Schaillee will serve as its CEO from now on. Philippe expresses his gratitude toward Costa Coffee as,...

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Campaigns Featured News

The Coca‑Cola Company shows why the Olympic Games are for everyone

Olivia Pearce

July 26, 2021July 26, 2021

The Coca‑Cola Company is the longest continuous sponsor of the IOC, dating back to 1928 The Coca‑Cola Company and the International Olympic Committee (IOC) are...

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Campaigns Featured News

SmartWater encourages Americans to ‘Keep Living Smart’

Olivia Pearce

July 6, 2021

SmartWater's post-pandemic campaign features comedian and actor, Pete Davidson to commemorate the first-ever Rehydration Day As Americans geared up for the most-anticipated July 4th holiday...

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Campaigns Featured News

Burger King rolls out a green packaging pilot programme

Olivia Pearce

May 10, 2021

Burger King reduces its environmental footprint and expands loop reusables test in partnership with The Coca-Cola Company and Kraft Heinz Burger King is committed to...