Technology Archives | World Branding Forum

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In a world where everyone is a circle, be a square. At least, that’s what the new Swatch campaign with Sticky Studios imagines. ‘What If’...

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Branding Design Marketing News Technology

Exclusive McDonald’s Grimace NFT Collectibles Hit Singapore

Ashley Ooi

August 17, 2023

Ronald McDonald might be the face of the brand, but it’s time for his buddy to shine in a unique McDonald’s Grimace NFT collection coming...

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Branding Campaigns Featured Technology

La-Z-Boy Declare Long Live The Lazy With New Platform

Ashley Ooi

August 15, 2023

On National Lazy Day (August 10th), American furniture brand La-Z-Boy launched its ‘Long Live The Lazy’ marketing platform with a national ad campaign. Reclaiming laziness...

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General Marketing Technology

Everything To Know About The Logitech Casa Pop-Up Desk

Ashley Ooi

August 14, 2023

Even with dedicated organisers for knick-knacks, office tables can look like a mess because of the appearance of many items. Fortunately, those problems can now...

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Marketing News Technology

TikTok Shop Launches ‘Fulfilled by TikTok’ in the UK

Ashley Ooi

August 14, 2023

Popular live shopping platform TikTok Shop has officially launched ‘Fulfilled by TikTok’, a dedicated same-day fulfilment option for the UK. Also known as FBT, the...

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Branding Featured News Technology

Prada Dives Into the World of Makeup & Skincare

Maheen Fatima

August 8, 2023

Gеt ready for a new bеauty sеnsation, as Prada takes the world by storm with its highly-anticipatеd bеauty and skincarе linе. Prada Beauty is making wavеs...

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Campaigns Marketing News Videos

easyJet Premieres ‘Get Out There’ Summer Campaign Starring Iconic Art Figures

Ashley Ooi

August 7, 2023September 11, 2024

Have you ever travelled somewhere and seen someone famous? Well, even notable figures need to catch a break sometimes. With ‘Get Out There’ by easyJet...

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Advertising Branding General Marketing Technology

Midea Tugs on Heartstrings With Touching Commercial

Ashley Ooi

August 2, 2023

As multiple countries battle a heatwave unlike any other, a new commercial in China focuses on a cooler alternative to tackle the heat. Together with...

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Branding Design Featured Marketing Technology

L’Occitane Steps Into the Metaverse With First Virtual Store

Ashley Ooi

July 24, 2023

The newest retail store of French beauty label L’Occitane is unlike any of its others, as the brand launches its first virtual outlet in the...

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Branding Campaigns Featured Marketing Sport Videos

Arsenal and adidas Introduce 23/24 Away Kit in Latest Campaign

Ashley Ooi

July 21, 2023

Islington-based football club Arsenal has unveiled its 23/24 away kit with adidas, paying homage to the club’s roots in a powerful audio marketing campaign. Together,...

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Branding Marketing News Technology

Stay Calm as Calm Partners With Spotify

Ashley Ooi

July 20, 2023

Wellness is now just a podcast away, as leading meditation mobile app, Calm, has teamed up with global digital music streamer Spotify. The Calm and...

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Branding Design Technology

token.com and 20something Launch Strategic Rebrand

Ashley Ooi

July 18, 2023

Crypto marketplace token.com has partnered with creative company 20something to reveal a new brand strategy and visual identity. token.com launched in 2017, and the crypto...