Malaysian low-cost airline airasia has recently announced the rebranding of its digital arm, pivoting from airasia Digital to MOVE Digital. According to an official statement, the rebrand symbolises a new chapter for the growth of the airasia Superapp and BigPay.
airasia Superapp, MOVE’s travel platform business, will be renamed to ‘airasia move’ as part of the revamp. The travel and lifestyle mega app empowers consumers to purchase flight tickets, hotel stays, food, transportation, and shop online.
Tony Fernandes, the highly-acclaimed Co-Founder of AirAsia and CEO of Capital A, shared, “The name MOVE signifies us better as the digital arm of Capital A, and reiterates our commitment to move people, ideas and innovation forward within the travel space.”
Moreover, the rebrand will see the introduction of one platform for all travel and financial services. Putting convenience and technology together, it will feature integrated financial features like balance displays and BigPay transaction records, whilst strengthening the company’s value proposition as the leading choice of travel app.
The Future of airasia Moves Forward
Fernandes will assume the role of Executive Chairman at MOVE, highlighting the importance of driving synergy between the two businesses. “With this change, the market can expect an enriching user experience aside from more integration of BigPay features within the airasia Superapp (now airasia move) very soon.”
Additionally, Nadia Omer will step into the role of Chief Executive Officer at the airline beginning the 26th of October. As CEO, Omer’s responsibility will be to drive the brand’s vision and identity as a low-cost travel platform with high conversions.
Capital A Berhad is home to several companies, with airasia Superapp (now airasia move) and BigPay comprising its digital arm, MOVE Digital Sdn Bhd. Both businesses have achieved great strides, with airasia Superapp recording 15 million monthly active users at the end of Q2 2023 and BigPay’s positive growth of carded users by 16% YoY.