Launches Archives | World Branding Forum

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The platform is a talent development initiative enabling the network’s companies across the region access to relevant training programmes The global communications services group has...

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Coca-Cola Unleashes Marvel Superpowers with Coke Mini

Joshua Hughes

February 9, 2016February 9, 2016

The Marvel themed spot debuted during the second quarter of the Super Bowl 50 to unveil the brand’s signature 7.5-ounce Mini Can Coca-Cola has launched...

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Branding Featured News

British Airways Scales Up with Stansted Flights

Olivia Pearce

February 9, 2016February 9, 2016

From 28 May 2016, the aviation giant is set to launch trips to the popular holiday sunspots of Faro, Malaga, Palma, and Ibiza British Airways...

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Carl’s Jr. Takes Signature Burgers Down Under

Joshua Hughes

February 5, 2016February 5, 2016

The chain’s Bateau Bay launch signals the brand’s official entry into Australia and marks the arrival of more stores in New South Wales Carl’s Jr....

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Branding Featured News

Westin Heads to Nashville for Urban Jungle View

Deborah Joy Peter

February 5, 2016February 5, 2016

Ideal for business and leisure travellers, the property is situated in the centre of the city’s entertainment and music scene Westin is set to open...

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Featured Marketing News

Wayfair Brings Comfort Home with New Releases

Anisha Kapoor

February 5, 2016February 5, 2016

The brand’s eclectic palette offers customers the chance to explore cohesive repertoires which include more than seven million items Digital décor destination, Wayfair, has introduced...

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Branding Featured News

Columbia Hits the Ground Running with Montrail

Olivia Pearce

February 4, 2016February 4, 2016

From spring 2017, the apparel, footwear, and accessories in its trail running segment will be badged Columbia Montrail Columbia Sportswear Company has introduced a realignment...

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H&M Kicks It with Beckham for 2016 Modern Essentials

Joshua Hughes

February 2, 2016February 2, 2016

Shot on the streets of Lisbon, the brand’s new spot depicts how the style icon realises that everyone takes to emulating his fashion sense H&M...

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MINI Drives Defiance for the Big Clubman Score

Joshua Hughes

February 1, 2016February 1, 2016

Titled Defy Labels, the advertisement is rooted in the fact that everything is labelled, but how those labels are handled is what matters MINI USA...

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Honda Dubs Ridgeline the New Truck to Love

Anisha Kapoor

February 1, 2016February 1, 2016

The new television spot marks the brand's first official Super Bowl commercial since 2014 and Super Bowl 48's Hugfest Honda has rolled out a preview...

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Branding Design Featured News

Barbie Dolls Up with Fresh Looks and Variety

Olivia Pearce

January 28, 2016January 28, 2016

The fresh releases are accompanied by an eclectic array of skin tones, hairstyles, and outfits for diversity and to drive the imagination Barbie has expanded...