Launches Archives | World Branding Forum

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With the launch of four new brands in five countries, visitors across the said markets now have more options to experience travel Wyndham Hotel Group showcased outstanding...

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Branding Campaigns Featured News Videos

Neutrogena Dreams Big with #SeeWhatsPossible

Olivia Pearce

February 25, 2016February 25, 2016

A spot starring brand ambassador, Kerry Washington, will launch the campaign and showcase real women following their passions Neutrogena has launched its first global campaign. Adding...

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Advertising Featured News Social Media

Anheuser-Busch Packs Best Damn Cherry Cola Punch

Joshua Hughes

February 25, 2016June 13, 2023

The launch is being supported by a media and digital campaign as well as experiential activation at the SXSW Interactive Festival Anheuser-Busch is set to...

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Branding Design Featured News

Molson Coors Canada Brews History with Old Classic

Deborah Joy Peter

February 25, 2016February 25, 2016

Available in stores, the John HR Molson and Bros 1908 Historic Pale Ale offering celebrates the brand’s 230-year Canadian brewing heritage Molson Coors has introduced...

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Branding Design Featured News

Shangri-La Takes Royal Arabian Encounters to Doha

Olivia Pearce

February 24, 2016February 24, 2016

An opulent holiday hideaway, the 50-storey luxury property features 272 guestrooms and suites as well as 42 serviced apartments Shangri-La Hotel Doha in West Bay...

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AppsFlyer Marks European Expansion with UK Debut

Thomas Ng

February 22, 2016February 23, 2016

The brand has launched an office in London and named Paul Wright to the role of Country Manager for the aforementioned region International mobile marketing...

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Advertising Featured News Videos

Asics Changes the Game with Want It More Push

Joshua Hughes

February 19, 2016March 22, 2016

Using a multi-faceted approach, the campaign is designed to support the brand’s global strategy to expand its footprint beyond just running Asics has rolled out...

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Branding Featured News Videos

Victoria’s Secret Sends Love Letters with xo,Victoria

Deborah Joy Peter

February 19, 2016February 19, 2016

The new release was launched in New York City, with Dutch supermodel, Romee Strijd, secured as the face of the new scent Victoria's Secret has...

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Featured Marketing News

Madame Alexander Unveils New Line at Toys R Us

Anisha Kapoor

February 19, 2016February 19, 2016

From August 2016, it will be available exclusively at Toys R Us stores nationwide as well as online via the brand’s retail website In a...

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Branding Design Featured News

Volvo Drives Estate Segment Forward with V90

Deborah Joy Peter

February 18, 2016February 18, 2016

Building on the brand’s 60-year heritage in the estate segment, the new release redefines the class in terms of aesthetics, make, and finish Volvo Cars...

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Branding Featured News

7-Eleven and Jones Soda Add Pop with 7-Select

Olivia Pearce

February 18, 2016February 18, 2016

Featuring five flavours, the range has debuted as the first premium carbonated class in the aforementioned private brand line-up Global convenience retailer, 7-Eleven, and beverage...

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Branding Featured News

Hard Rock Softens Up to Brazil with Triple Debut

Deborah Joy Peter

February 17, 2016February 17, 2016

A new high for the hospitality chain, the development signifies the brand’s pilot projects in the country as well as South America Hard Rock International has expanded...