From August 2016, it will be available exclusively at Toys R Us stores nationwide as well as online via the brand’s retail website
In a strategic partnership, American-based Madame Alexander Doll Company has launched its new Middleton Doll Adoption Line. From August 2016, the range will be available exclusively at Toys R Us stores nationwide as well as online via the brand’s retail website.
The 16-inch baby doll collection features details such as a signature sculpt, premium weight, fashion styles, and accessories unique to the category. While Middleton dolls have been a hallmark of quality in speciality stores for decades, it is the first time they are being offered at Toys R Us in the United States.
The marque was established by Beatrice Alexander in New York City 93 years ago, with the vision to engage a child’s imagination through doll play. Since its debut, the brand has continued to serve as an inspiration for children of all ages—to have fun, learn, grow, and imagine.
“While upholding the high-quality and craftsmanship of the Middleton Doll heritage line, this new assortment offers a unique baby doll experience to a new generation of consumers,” said Jamie Cygielman, General Manager and Executive Vice President at Madame Alexander Doll Company.