Volvo Drives Estate Segment Forward with V90

Building on the brand’s 60-year heritage in the estate segment, the new release redefines the class in terms of aesthetics, make, and finish

Volvo Cars has introduced the V90, a debut which took place in Stockholm, Sweden on 18 February 2016. Sporting style and versatility, the variant marks the latest addition to the carmaker’s 90 series. A top-of-the-line offering, it sits alongside the award-winning XC90 SUV and recently launched S90 premium sedan.

Building on the brand’s heritage in the estate segment, which began over 60 years ago with the Duett premiere, the new release propels the premium roll-out a step forward in terms of aesthetics, materials, and finish. It also lives up to the practical nature of any true estate.

Representing the marque’s third model from the aforementioned high-end series, the vehicle belongs to a class synonymous with the company’s fully modular Scalable Product Architecture. The stamp of distinction has created vast opportunities in terms of how Volvos can be designed, built, and equipped.

The new Volvo V90’s sleek exterior lines are matched to a high-tech interior.
The new Volvo V90’s sleek exterior lines are matched to a high-tech interior.

The V90 delivers Pilot Assist semi-autonomous drive technology, the most advanced standard safety package on the market, with large animal detection and run-off road mitigation. Additionally, the car’s connectivity capabilities include smartphone integration with Apple CarPlay.

“We have a very strong position in the estate segment. In many people’s minds, we are known as the definitive estate brand. While the Volvo brand today stands for more than estates, we are proud to carry forward this rich heritage with the V90,” said Håkan Samuelsson, President and Chief Executive at Volvo Cars.