A spot starring brand ambassador, Kerry Washington, will launch the campaign and showcase real women following their passions
Neutrogena has launched its first global campaign. Adding creation, innovation, and imagination to skincare, the inspiration behind Neutrogena. See What’s Possible. was to push the boundaries on reality by experimenting with possibility. Converting a universal truth into a shared value, the initiative was born.
From Dallas to Taipei to Sao Paulo to Paris and back, the brand scoured the globe to find a single, unique aspiration which unified women from all walks of life, regardless of geography. It was discovered that women are stepping back to examine what’s possible in their lives so they can pursue their dreams.
The exercise debuts with a commercial starring brand ambassador and creative consultant, Kerry Washington. A showcase of real people following their passions, the spot embodies Neutrogena’s take on beauty and depicts how the ability to look in the mirror and know that anything is possible is what makes a woman radiant.
Meanwhile, educational and inspiring digital content designed to encourage her along her journey will be leveraged through social platforms in more than 27 countries worldwide, rendering it the largest digitally-driven effort to have been executed in the company’s long history.
Celebrity spokesperson including also Jennifer Garner, Julie Bowen, and beauty vloggers from seven countries will share positive messages across a pilot digital video series. In the first clip, Bowen discusses how she defied what others told her about her dreams and offers advice for young women battling with the same.
Additionally, various markets are adding locally relevant extensions to the movement. In the United States, the brand has forged a partnership with Girls Inc, an organisation whose mission is to encourage young females to be strong, smart, and bold in pursuing their personal goals and ambitions.
The partnership supports the aforementioned experience to help bring intensive, hands-on, and life-changing programming to more girls than ever before. The tie-up will ensure that each girl has the skills to build an independent future as she grows to be a competent and confident woman.
Women can connect with the campaign via a dedicated website as well as interact with the brand on YouTube, Instagram and its social media channels in the United States. Followers can also join the conversation by sharing their own personal stories and words of encouragement using the hashtag #SeeWhatsPossible.
“Neutrogena started as a dream, and through scientific discovery, creative thinking, and the resilience to defy expectations without any compromises, a brand was born. We are proud to help women put their best face forward,” said Alicia Sontag, President, Beauty Care at Johnson & Johnson Consumer.
