Fashion Archives | World Branding Forum

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The newly appointed AOR will implement an integrated approach to the marque’s strategy to increase product pull and brand recognition Global fashion giant, nobis, has...

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Advertising Featured News

BBDO Acquires Wednesday with Co-founders to Lead

Deborah Joy Peter

January 7, 2016January 7, 2016

With over 100 people across offices in London and New York, the brand operates on a culture of passion for industry and clients BBDO Worldwide, a division...

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Advertising Design Featured News

USA Pro Names Little Mix Global Brand Ambassadors

Deborah Joy Peter

December 29, 2015December 29, 2015

The appointment will see the X Factor winners feature in a new TVC scheduled to air in January for the brand’s #JoinOurMovement push International sportswear...

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Branding Featured News Technology

Gym Aesthetics Works Out Deal with Gymwatch

Joshua Hughes

December 29, 2015December 29, 2015

The tie-up will see both brands co-market and sell sporting-themed apparel, trackers, apps, and online training programmes Fashion designer, Gym Aesthetics has forged a partnership...

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Branding Design Featured News

Casio America Adds Awe to G-Shock Variety for Women

Olivia Pearce

December 24, 2015December 24, 2015

Sporting an athletic look, the S Series is inspired by a health and fitness theme to match the brand’s heathered-patterned sportswear Casio America has launched...

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Branding Design News

Abercrombie & Fitch Sells Fashion Sense to Dubai

Anisha Kapoor

December 21, 2015December 21, 2015

Opening on 26 December 2015, the store’s UAE premiere is pursuant to a joint venture between the brand and Majid Al Futtaim Fashion Abercrombie &...

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Branding Design Featured News

Tommy Hilfiger Prepares for Fall with Gigi Hadid

Olivia Pearce

December 17, 2015December 17, 2015

The model has been named brand ambassador for the marque’s womenswear, a deal set to see the first roll-out during autumn of 2016 PVH-owned apparel heavyweight, Tommy...

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Advertising Featured News

Kérastase Dolls Up with Rubik for L’Incroyable Blowdry

Olivia Pearce

December 15, 2015December 16, 2015

Her role involves a transformational photo series of 10 images depicting new hairstyles to highlight the new product by the marque Kérastase has named globally-acclaimed supermodel,...

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Branding Featured News

H&M Rolls Retail Cart into Lower Manhattan

Deborah Joy Peter

December 3, 2015December 3, 2015

Set to open at the Westfield World Trade Center in the spring of 2016, the new spot joins seventeen other locations already in New York...

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Empire Goes Shopping with Digital Commerce Move

Thomas Ng

November 26, 2015November 26, 2015

The effort marks a cross from on-screen to real-life to offer consumers apparel, accessories, and jewellery inspired by the show Twentieth Century Fox Consumer Products...

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Branding Design News

Coca-Cola Takes Another Fashionable Sip with Wildfox

Olivia Pearce

November 25, 2015November 25, 2015

The Wildfox Hearts Coca-Cola collection is now available at Wildfox stores, Bloomingdale’s, Dash, Revolve, Nordstrom, and American Rag Coca-Cola recently launched a new clothing collection...

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Branding Campaigns Featured News

Sexy Hair Resurrects Cool with James Dean Tie-Up

Deborah Joy Peter

November 19, 2015November 19, 2015

The partnership pays homage to the icon’s brooding look and includes a multi-tiered marketing campaign to support the movement Professional haircare brand, Sexy Hair, has...