Sporting an athletic look, the S Series is inspired by a health and fitness theme to match the brand’s heathered-patterned sportswear
Casio America has launched a latest women’s timepiece collection called the S Series Heathered which comes in four different colours—orange, purple, white, and green. Incorporating an athletic feel into its layout, the range is inspired by a distinct health and fitness theme to match the brand’s heathered-patterned sportswear.
The watches from the said assortment feature an interwoven speckled design which is reminiscent of a specific style of sweat suit also offered by the company. The textured look displayed throughout the line is meant to complement the modern woman’s workout attire.
Acting as a booster for the G-Shock trademark across the contemporary fashion space, the creation is best suited to the female consumer who appreciates the association with the brand but may find the offering too large for her wrist. Hence, the new collection supports the marque’s aim to turn watches into a sporty accessory.
Each timepiece is equipped with an auto LED light with afterglow, five daily alarms, an hourly time signal, a 1/1000 second stopwatch, countdown timer, and world time with 29 time zones, while shock- and water-resistant up to 200 metres. Products from the S Series are available at Nordstrom, Macy’s, and selected department stores.
“The Heathered collection is a perfect gift for yourself or for the fitness buff in your life. It was designed for the fashion-forward female looking for an accessory that makes a personal statement, while maintaining functionality in her busy lifestyle,” said David Johnson, Vice President of the Timepiece Division at Casio North America.
