The appointment will see the X Factor winners feature in a new TVC scheduled to air in January for the brand’s #JoinOurMovement push
International sportswear brand, USA Pro, has welcomed on board Little Mix as the official global ambassadors for the brand designed by women for women. The appointment will see the former X Factor winners star in a new television commercial for its #JoinOurMovement marketing push scheduled to air in January.
Also, the group has been commissioned to create a personal collaborative clothing series in conjunction with the fashion giant, which is due for release in the summer of 2016. As a complementary foursome, the band is made up of Jade Thirlwall, Perrie Edwards, Leigh-Anne Pinnock, and Jesy Nelson.
Each artiste from the celebrity collective will work on collections which capture their individual personalities and approaches to both fashion and fitness. The partnership represents Little Mix’s first foray into the fitness scene. The marque’s synergistic interpretation of style and functionality served as the pull factor in relation to the deal.
The campaign marks the group’s pilot television advertising venture, thereby signifying a major milestone for the band. The USA Pro range is also available in the United Kingdom via an official website as well as sportsdirect. Fans can follow the brand on Twitter and engage with the designer using the hashtag #JoinOurMovement.
“We’re delighted that Little Mix will be at the forefront of our #JoinOurMovement campaign. They’re young, beautiful, stylish, and have their own personalities, tastes, and body shapes. Those values of individuality and inclusivity fit perfectly with USA Pro,” said Rebekah Walker, Brand Manager of USA Pro.