The newly appointed AOR will implement an integrated approach to the marque’s strategy to increase product pull and brand recognition
Global fashion giant, nobis, has handed its public relations business to 5WPR. The appointment will see the new agency of record implement an integrated approach to the marque’s overall strategy to increase product pull and heighten brand recognition amongst consumers.
Canada-based, nobis is currently available in more than 35 countries across the regions of North America, Europe and Asia. Its markets include the United States, United Kingdom, Germany, Sweden, Norway, Finland, Denmark, Czech Republic, Austria, Japan, and Korea.
The luxury outerwear and winter accessories retailer was introduced in 2007 by President and Co-founder, Kevin Au-Yeung. He is a serial entrepreneur whose 40-year family history in apparel manufacturing led him to establish multiple companies under InnoVision Holdings Corporation, including nobis.
The business launched in partnership with VP of Sales and Co-founder, Robin Yates. The former Canada Goose deputy director and industry veteran, along with a talented design team, turned the venture into an international premium fashion and lifestyle brand.
Known for its premium down-filled jackets, the line features a rediscovered appreciation for retro styling. Collections range from multi-functional insulated merchandise complimented by fashion-forward silhouettes to headwear, accessories, parkas, knitwear, and shoes for an urban audience.
“We are pleased to have nobis as our newest client under the fashion umbrella. As the company continues to expand its services, our fashion practice will position the marque as a leader among luxury outerwear and winter accessories,” said Ronn Torossian,” CEO of 5WPR.