Coca-Cola Takes Another Fashionable Sip with Wildfox

The Wildfox Hearts Coca-Cola collection is now available at Wildfox stores, Bloomingdale’s, Dash, Revolve, Nordstrom, and American Rag

Coca-Cola recently launched a new clothing collection in partnership with fashion brand, Wildfox. Dubbed Wildfox Hearts Coca-Cola, it marks the second collaboration between both marques and includes vintage-inspired comfy knits, hoodies, shorts, and tank tops featuring Coke’s iconic bottle as the brand celebrates its 100th anniversary.

The range was ushered in with an in-store event in Los Angeles held recently which saw a variety of influencers and celebrities such as Modern Family’s Sarah Hyland, Mel B of the Spice Girls, actress Olivia Culpo as well as model Kaia Gerber, in attendance.

On why the chosen retail partner was the right choice, Becky Anderson, Business Manager of Coca-Cola Licensing North America said that the brand, as a leader in fashion, is completely on trend with their silhouettes and fabrication. While its garments are soft, its graphic application is fresh and playful—a perfect fit for Coca-Cola.

The 14-piece Wildfox Hearts Coca-Cola collection is already on sale and is available at Wildfox stores, Bloomingdale’s, Dash, Revolve, Nordstrom, and American Rag. Meanwhile, the next capsule in line with the partnership is set to launch during spring of 2016.

“We worked closely with Wildfox to create an event that reflected the energy of both brands. The Wildfox shop on Sunset Boulevard is just beautiful—pink and white stucco with a California cottage vibe. It was the perfect backdrop to a girl’s night out,” said Kelly Kozel, Marketing and Insights Manager at Coca-Cola Licensing.