BBDO Acquires Wednesday with Co-founders to Lead

BBDO Wednesday Cofounders

With over 100 people across offices in London and New York, the brand operates on a culture of passion for industry and clients

BBDO Worldwide, a division of Omnicom, has completed the takeover of Wednesday Agency Group, an advertising agency focused on fashion and luxury lifestyle. With over 100 people in offices across London and New York, the acquired brand operates on a culture of passion for industry and clients.

The creative shop delivers integrated campaigns, content strategy, production, and digital design and branding for a wide array of blue-chip brands. Heralded by British GQ as two of the most influential men in fashion, co-founders Jens Grede and Erik Torstensson (pictured) will continue leadership of the firm.

Together with Chief Executive Officer Glenn Jones and President Ian Schatzberg, the duo is positioned to oversee operations and remain at the helm of the business. Wednesday will operate as a stand-alone agency brand within the BBDO Worldwide Group.

“I have been an admirer of this group for several years.  They really know the highly specialised sectors they operate in, have constantly evolved their offer to increase their relevance and competitive position, and built a culture that will sit well with ours,” said Andrew Robertson, President and CEO of BBDO Worldwide.