Branding Archives | World Branding Forum

February 5, 2016February 5, 2016

The deal extends an eight-year relationship as well as advances the Bridgestone Performance Moments campaign platform Bridgestone and the National Football League have entered into...

Read Time:1 Minute, 25 Second

Branding Featured News

Westin Heads to Nashville for Urban Jungle View

February 5, 2016February 5, 2016

Ideal for business and leisure travellers, the property is situated in the centre of the city’s entertainment and music scene Westin is set to open...

Read Time:1 Minute, 49 Second

Featured Marketing News

Wayfair Brings Comfort Home with New Releases

Anisha Kapoor

February 5, 2016February 5, 2016

The brand’s eclectic palette offers customers the chance to explore cohesive repertoires which include more than seven million items Digital décor destination, Wayfair, has introduced...

Read Time:1 Minute, 18 Second

PayPal Talks New Money at Super Bowl 50

February 4, 2016February 4, 2016

Its Big Game global push covers TV, outdoor, digital, social media, public relations and experiential activations and runs throughout 2016 PayPal has unveiled a major...

Read Time:1 Minute, 2 Second

Branding Featured News

Columbia Hits the Ground Running with Montrail

February 4, 2016February 4, 2016

From spring 2017, the apparel, footwear, and accessories in its trail running segment will be badged Columbia Montrail Columbia Sportswear Company has introduced a realignment...

Read Time:2 Minute, 5 Second

Kia Appoints Walken to #AddPizzazz to New Optima

February 3, 2016February 3, 2016

Dubbed Walken Closet, the spot is a campaign centrepiece spotlighting the 2016 Optima as a vibrant alternative for an inspiring ride Kia Motors America has...

Read Time:1 Minute, 44 Second

Heinz Adds Flavour with #MeettheKetchups Push

February 2, 2016February 2, 2016

Featuring its latest spot, Wiener Stampede, the roll-out marks the launch of the new campaign introducing the entire Heinz’s family Heinz is returning to the...

Read Time:1 Minute, 33 Second

Foresters Financial Makes Love Happen for Valentine’s

February 1, 2016February 1, 2016

The new push aims to educate families on the benefits of life insurance and highlights how nearly a third of households have no coverage Foresters Financial Services...

Read Time:1 Minute, 49 Second

LG Debuts Pilot Super Bowl Push Starring Neeson

February 1, 2016February 1, 2016

It focuses on how the brand brings future-forward home entertainment innovations to viewers with its latest OLED TV technology LG Electronics has released its pilot...

Read Time:1 Minute, 40 Second

Hallmark Hails Valentine’s with #CareEnough

January 29, 2016January 29, 2016

The push entails a series of videos featuring couples who share their sentiments over the impact of a Hallmark card and heartfelt message Hallmark has...

Read Time:2 Minute, 22 Second

Acura Drives NSX Push in True Supercar Style