LG Debuts Pilot Super Bowl Push Starring Neeson

It focuses on how the brand brings future-forward home entertainment innovations to viewers with its latest OLED TV technology

LG Electronics has released its pilot Super Bowl commercial featuring blockbuster actor Liam Neeson and its new Signature OLED TV. A father-and-son collaboration with Executive Producer Ridley Scott and Director Jake Scott, the spot showcases the marque’s commitment to bringing consumers the future of television.

It focuses on how the brand brings future-forward home entertainment innovations to viewers with the latest technology. Touting the aforementioned flagship product, the advertisement highlights its offer of superior picture quality with perfect blacks, efficient contrast, and more colours across a slim glass panel.

According to the consumer electronics giant, the unique ‘Picture-on-Glass’ design aesthetic is only possible with OLED technology. Depicting ‘the man from the future’, the clip’s protagonist is set to release to the world the future of television targeting a highly discerning audience with precise taste preferences.

“My character is an enigmatic man from the future who has travelled back to the present day on a very important mission. He represents that inner appeal and curiosity we have to find out about the future. Ridley and Jake are an amazing creative team. You know you’re in good hands,” said Neeson.

LG’s production draws upon the creativity of two Hollywood heavy-hitters who are known for their award-winning films and acclaimed commercials. Each has already left their mark with previous successes including Ridley’s iconic 1984 Macintosh commercial and Jake’s Budweiser ad, Lost Dog.

Adding to his glowing resume, the ad marks Neeson’s second Big Game effort following his famous Clash of Clans spot from last season, which was named the most viewed Super Bowl ad on YouTube. Neeson and Ridley Scott last worked together in the action-packed 2005 film, Kingdom of Heaven.

In line with the push, consumers stand to win an OLED TV via a sweepstakes on Twitter. Between now and 6 February 2016, LG will post mysterious questions from the future about the commercial. Followers of the #ManFromTheFuture campaign on Twitter can participate by visiting @LGUS or the campaign’s microsite.