The deal extends an eight-year relationship as well as advances the Bridgestone Performance Moments campaign platform

Bridgestone and the National Football League have entered into a new five-year sponsorship agreement, confirming the tire and rubber giant as the Official Tire of the league. The deal extends an eight-year relationship, advancing the popular Bridgestone Performance Moments campaign platform.

“We love the game, but connecting fans and drivers who recognise performance, innovation, and endurance is vital to why Bridgestone chooses to sponsor the National Football League,” said Philip Dobbs, Chief Marketing Officer at Bridgestone Americas Tire Operations.

The said platform includes the award for top performance play of the year at the NFL Honors during Super Bowl week. The year-long campaign begins at NFL Combine and culminates with the Super Bowl to illustrate the top form of the best players on the field.

The movement embodies the performance attributes of the company’s broad range of tires and entails national advertising, consumer marketing programmes, promotions as well as broadcast and digital elements. The brand also has local and regional sponsorships with several NFL clubs including the Tennessee Titans.

The partnership includes also trademark rights, activation and player funds as well as broadcast and online media elements. Bridgestone also will maintain sponsorship rights at all major NFL events including the NFL Kickoff, NFL Draft, NFL Experience, and NFL Media Fan Gallery at the Super Bowl.

“We are pleased to work with Bridgestone to reach fans in authentic and innovative ways. They provide unique experiences that resonate with football fans countrywide. We are very proud of the relationship to date and excited about the future,” said Renie Anderson, SVP of Sponsorship and Partnership Management, NFL.

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