Wayfair Brings Comfort Home with New Releases

The brand’s eclectic palette offers customers the chance to explore cohesive repertoires which include more than seven million items

Digital décor destination, Wayfair, has introduced six of its brands. The home furnishing selections sport a distinctive look while available for purchase exclusively via the brand’s online portal. The new releases are the first many collections set to debut in the coming year.

Featuring eclectic choices across varying styles and price points, the products are a display of versatile arrangements which range from coastal casual to French country to industrial chic. The palette offers customers the opportunity to explore cohesive repertoires which include more than seven million items.

The said highlights entail an extensive array of goods spanning multiple categories including furniture for every room in the home as well as bedding, area rugs, lighting, and decorative accents. The newly rolled out merchandise delivers on style, quality, selection, and value to include every taste and style.

Kicking-off the showcase is the Andover Mills line. From upholstery to wood furniture featuring rich finishes, the collection provides shoppers alternatives which aren’t a challenge to one’s budget. Meanwhile, Breakwater Bay captures life by the sea with traditional nautical fashioned silhouettes and vibrant-hued textures.

Lark Manor elevates French countryside and is inspired by the vintage feel of the bucolic villages in Provence. Mercury Row, on the other hand, maintains a firm finger on the pulse of the latest interior design trends. Adding a neat twist, its industrial chicness is carefully themed so that art imitates life.

The fifth collection, Zipcode Design, is suited to home dwellers always on the move while equipped with a love of speed and presence. Finally, Three Posts epitomises comfort without compromise for a truly homey feel. Ultimately, the brand captures finesse through the use of rustic materials like leather and iron, and classic accents.

“With today’s launch of six new exclusive brands, we are building on our commitment to make it easier than ever for shoppers to find exactly what they want for their homes; original looks in furniture and décor across every style and budget,” said Steve Oblak, Senior Vice President and General Manager at Wayfair.