World Branding Forum

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The agency has named Gordon Domlija CEO for China. He replaces Christian Guinot who is pursuing other opportunities within the group MEC has named Gordon...

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Branding Campaigns Featured News Videos

Hershey’s Adds Kisses with Deluxe Chocolates to #SayMore

Olivia Pearce

November 11, 2015November 11, 2015

In line with the brand’s Say More campaign, Kisses Deluxe helped one family honour their mother by expressing how they really feel about her The...

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Branding Campaigns Featured News Videos

FCA and Lionsgate Join Forces for The Hunger Games

Olivia Pearce

November 2, 2015November 2, 2015

The marketing push will include executions across TV, radio, digital, and social media featuring the Dodge, Ram, and Chrysler brands Fiat Chrysler Automobiles (FCA) and Lionsgate...

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Branding Marketing News

Spring Metrics Rebrands to Support Global Expansion

Anisha Kapoor

October 30, 2015October 30, 2015

The firm has launched its new brand in line with its continued growth across the North American hospitality landscape, with plans to go beyond Marketing technology...

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Advertising Featured Industry News

McCann Worldgroup Names Alex Lubar CEO for London

Joshua Hughes

October 29, 2015October 29, 2015

He will transition to the new role beginning January 2016 and work closely with joint ECDs and Presidents Rob Doubal and Lolly Thomson McCann Worldgroup has appointed Alex...

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Advertising Campaigns Featured Marketing News Videos

Schneider Electric Powers Up with Life Is On

Deborah Joy Peter

October 27, 2015October 27, 2015

The effort delivers on the company's recently launched global brand strategy while humanising one of the world’s largest industrial brands Energy management company, Schneider Electric,...

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Advertising News

American Airlines Appoints CP+B and MediaCom

Joshua Hughes

October 27, 2015October 27, 2015

The move supports the brand's goal to focus on its customers’ needs, engage employees, and build on its future as an industry leader American Airlines has...

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Branding Featured News

Xiu.com Signs On with UK Trade & Investment

Olivia Pearce

October 26, 2015October 26, 2015

The unique collaboration which will see the former make available its e-commerce platform to UK brands targeting Chinese consumers Following the recent Sino-UK Retail Summit,...

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Verifone Redefines Point of Sale with Engage

Thomas Ng

October 23, 2015October 23, 2015

Its purpose is to offer merchants, acquirers, and service providers elevated experiences and protect against escalating security threats Commerce solutions provider, Verifone, has rolled out a new...

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Advertising Featured Industry News

Real-Time Advertising Summit Returns to London

Olivia Pearce

October 22, 2015

Targeting brands, ad agencies, publishers, and ad tech, the event featuring 30 speakers will offer a comprehensive spectrum of perspectives on programmatic advertising On the...

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Advertising News Technology

TAN Media Bags IDG UK’s Native Advertising Business

Joshua Hughes

October 22, 2015October 22, 2015

The deal inked will see IDG UK leverage best-in-class technology and access TAN Media’s growing demand for native inventory Technology-based media company, IDG UK, has secured...

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Branding Campaigns Featured News Videos

Avon Offers a Whiff of Outspoken Party! Featuring Fergie

Olivia Pearce

October 20, 2015October 21, 2015

The launch of the new fragrance marks the next chapter of the brand’s partnership with the multi-platinum singing sensation Avon has activated the next chapter...