Targeting brands, ad agencies, publishers, and ad tech, the event featuring 30 speakers will offer a comprehensive spectrum of perspectives on programmatic advertising
On the back of its 2014 success, Active Communications International is set to host the second annual Real-Time Advertising Summit in London next month. Targeting brands, ad agencies, publishers, and ad tech, the two-day industry event aims to bring together a comprehensive spectrum of perspectives on programmatic advertising.
The meeting is scheduled to take place at the Amba Marble Arch on Bryanston Street from 18-19 November 2015. Among the topics serving as the platform’s key highlights are: the increasing importance of branding and creative in programmatic; viewability and transparency; mobile one-to-one marketing; and attribution.
Other trends joining the discussion include: the value of agencies versus going in-house versus the hybrid model; unifying and leveraging data; video and its different platforms, partners, and creative; where television is headed and consumer engagement; as well as the views of publishers versus advertisers on real-time advertising.
The summit is prepared to feature a commendable line-up of 30 speakers and will hear best-case studies, presentations, and panel discussions from different perspectives in the programmatic space. The audience is welcome to contribute to the talks to address new opportunities and challenges facing the advertising landscape.
The forum is in part premised upon the opening up of fascinating tools and avenues for brands to engage directly with their audiences creatively and effectively in real-time. The twin sessions will address why programmatic advertising is no longer just about buying large amounts of remnant inventory in open-auctions.
The World Branding Forum is an official media partner for the Real-Time Advertising Summit of 2015. Subscribers to its channel will be afforded a discount of 20% upon signing up. The respective rates for passes are £1,695 (ad tech companies); £1,495 (standard delegates); £940 (brands); and £420 (documentation pack only).
Key speakers include but are not limited to Phil Miles, Director Media Buying Solutions of Google UK; Paul Frampton, CEO of Havas Media; Ruud Wanck, CEO Worldwide of Group M Connect / WPP; Bruce Hazan, Head of Solutions Engineering EMEA of Facebook; and Phuong Nguyen, UK Director of Ad Sales of eBay.
To obtain your discount, readers should contact Mohammad Ahsan on +44 (0)20 3141 0606 and quote discount code QRT3MP20, or email [email protected]