The effort delivers on the company’s recently launched global brand strategy while humanising one of the world’s largest industrial brands
Energy management company, Schneider Electric, has rolled out a new brand campaign in North America to showcase the business and societal value of sustainability and efficiency. The marketing push aims to articulate how the marque transforms the way consumers access and consume energy.
Themed Life Is On, the effort delivers on the company’s recently launched global brand strategy whilst humanising one of the world’s largest industrial brands. The initiative will shine the spotlight on the company’s customers to showcase their ability to make an impact on their organisations, communities, and society in general.
Also, the promotional exercise will showcase Schneider Electric’s customer and technology stories through viral videos as well as print, digital, email, event marketing, and out-of-home placements designed to help customers rethink the value of sustainability and efficiency.
As an integrated marketing campaign, it represents one of the largest marketing investments the company has made for the said region. The focus on North America underscores the opportunity Schneider Electric sees in the region, the brand’s largest market.
“As the global specialist in energy management and automation, we uniquely understand the transformative power access to clean and reliable energy has in improving lives,” said Chris Leong, Chief Marketing Officer of Schneider Electric. Life is Onwill launch in the United States, Canada, and Mexico over the course of the fourth quarter and will continue into 2016.
“We are excited to launch this campaign to demonstrate the business value of being more connected, efficient, and sustainable and the positive impact that can have on our larger society. Our North American brand-to-business campaign is crucial to unveiling this vision and our new brand to the world.”
