World Branding Forum

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Google is gearing up to launch its Pixel 8 series, and the tech giant is doubling down on AI integration to set its new smartphones...

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Campaigns Featured News

OPPO celebrates the return of Wimbledon in latest campaign

Olivia Pearce

June 24, 2021

OPPO held its "Courting the Colour" media event and exhibition which brought new meaning to historic moments in tennis using advantages of one billion colours...

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Campaigns Featured News

OPPO and Mo Salah invites UAE fans to #CaptureTheSpirit of Ramadan

Eliza Jane

April 20, 2021

OPPO and football superstar Mohamed Salah invite consumers in the UAE to reflect on the 'spirit of Ramadan' with a #CaptureTheSpirit creative video campaign As...

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Campaigns Featured Marketing News

Tiger beer reminds everyone to turn adversity into opportunity

Eliza Jane

December 10, 2020December 10, 2020

Tiger's new story film reminds everyone to embrace a never-say-die attitude and turn adversity into opportunity Tiger, the number one international premium beer from Asia,...

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OPPO introduces its first wireless headphones in the Middle East

Thomas Ng

May 14, 2020

Following the launch of Reno3 series, the global technology brand, OPPO has introduced its first wireless headphone, OPPO Enco W31, in the Middle East. Building...

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Vivo, OPPO & Xiaomi launch new wireless file transfer system

Thomas Ng

January 2, 2020

Vivo launches "Peer-to-Peer Transmission Alliance" to enable seamless file transfer with just one click Today, mobile phone giants Vivo, OPPO and Xiaomi announced their partnership...

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Branding Featured News Videos

OPPO Colours Diwali Happiness Starry Purple

Olivia Pearce

November 6, 2018November 6, 2018

OPPO has rolled out a campaign for India. Titled Your Best Diwali Gift, it features the F9 Pro Starry Purple and stars television's Kiara Advani....

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LG Explores Commercial Opportunities with Expanding Robot Portfolio

Thomas Ng

January 4, 2018January 4, 2018

New 'CLOi' Robots to Play Key Role in Advancing LG's AI Excellence Following the introduction of its commercial robots in 2017, LG Electronics continues to...

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OPPO Unveils F3 Deepika Padukone Limited Edition

Thomas Ng

August 11, 2017August 12, 2017

OPPO has partnered with its brand ambassador, Deepika Padukone, to launch a limited-edition version of the original F3 mobile phone in India. OPPO has partnered...

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Branding Featured News

Macy’s Tailors Masculine Charm with OppoSuits Debut

Deborah Joy Peter

October 15, 2015October 15, 2015

The brand will expand on the offering in mid-October, with six additional holiday styles set to roll out across 310 stores and online Macy’s has...

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News Public Relations

Ogilvy PR Takes Over ConceptPR to Optimise on Market Opportunities in Brazil

Anisha Kapoor

September 11, 2015

The PR and digital content firm merges with Ogilvy PR to amp up integrated communications for the agency's clients in Brazil Ogilvy Public Relations, a...

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Beauty News

Amazon Introduces New Fragrance Sales Policy in EU and UK Markets

Nurul Rustam

September 6, 2024September 6, 2024

In a move that has caught many off guard, Amazon has announced a new policy prohibiting the sale of fragrances that are perceived to be “smell-alike” versions of popular brands in the EU and UK. This decision is expected to have a significant impact on third-party sellers who rely on Amazon’s platform to reach customers.