World Branding Forum

Read Time:2 Minute, 31 Second

Ariana Grande's latest global success in fragrance has been unprecedented with sales upwards of US$500m/£381m since its launch Grammy winner Ariana Grande invites you to...

Read Time:57 Second

Advertising Featured News Videos

Luxe Brands and Nicki Minaj Release Queen

Joshua Hughes

February 19, 2019February 19, 2019

Nicki Minaj, in partnership with Luxe Brands, has debuted the Limited Edition Queen fragrance, which will be available exclusively online. Nicki Minaj has premiered her...

Read Time:2 Minute, 21 Second

Branding Food & Beverage Industry

Chipotle Partners with Alsea to Launch First Restaurants in Mexico

Jordan

April 25, 2025

In a strategic move to enter Mexico, Chipotle Mexican Grill has partnered with Alsea, S.A.B. de C.V., a prominent restaurant operator across Latin America and Europe. The collaboration will see Chipotle’s first Mexican location open by early 2026, with exciting potential for growth into other vibrant Latin American markets.

Read Time:3 Minute, 30 Second

Fashion General

7 Hottest Fashion Trends for Spring 2025: Everything You Need to Know

Jordan

February 28, 2025March 5, 2025

Here are the top seven fashion trends—define Spring 2025 for both men and women that make you strut confidently!

Read Time:3 Minute, 45 Second

Branding General Marketing News

TikTok Launches Luxury Pre-Owned Category in the UK & US

Nurul Rustam

April 23, 2024April 23, 2024

Exploring Luxury Within Reach: TikTok Shop's New Preowned Luxury Section TikTok Shop has recently introduced a Preowned Luxury section in both the UK and US...

Read Time:3 Minute, 25 Second

Advertising Featured General

Nicki Minaj Unveils New Press-On Nails For Beauty Enthusiast

Nurul Rustam

March 18, 2024

Queen of Rap and now Queen of Nails, Nicki Minaj, knows how to dazzle your nails! Rapper Nicki Minaj has introduced a fresh line of...

Read Time:2 Minute, 9 Second

Industry News

Mercedes-Benz to Build Luxury Residential Skyscraper in Dubai

Jordan

January 4, 2024April 18, 2024

Luxury automotive company Mercedes-Benz is building its first residential tower in Dubai. The groundbreaking project, dubbed Mercedes-Benz Places, is the company's first real-estate branded project...

Read Time:1 Minute, 56 Second

Advertising Branding Featured General News

Matalan Welcomes 10 Fresh Third-Party Fashion Labels

Maheen Fatima

January 3, 2024

Matalan has swiftly expanded its repertoire by introducing 10 new fashion brands to its booming third-party retail lineup, aiming to secure its online presence. Since...

Read Time:1 Minute, 21 Second

Branding Marketing News

Luc Belaire Unveils World’s Biggest Bottle of Champagne

Ashley Ooi

June 27, 2023June 27, 2023

Luc Belaire, the premium fine wine brand, has launched ‘The World’s Largest Bottle of Bubbly’ – ZEUS. The magnificent bottle of champagne measures 45L, surpassing...

Read Time:2 Minute, 30 Second

Advertising Branding Featured News

Making Comfort ‘Deluxified’ With Kraft Mac and Cheese Frozen Range

Maheen Fatima

June 1, 2023

The new Kraft Mac and Cheese frozen range is your next warm, cheesy bowl delight. Kraft Mac and Cheese's new advertisement highlights your comfort level...

Read Time:4 Minute, 18 Second

Branding Design Featured General News

Fforme Carries Momentum to Paris

Olivia Pearce

October 3, 2022October 3, 2022

Fforme has struck a chord with its sleek and sculptural approach to womenswear, offering mobility and comfort to high achievers. The brand, which aims to...

Read Time:1 Minute, 28 Second

Campaigns Featured News

Victoria’s Secret unveils its latest Mother’s Day campaign

Olivia Pearce

April 15, 2021

Victoria's Secret's campaign celebrates mothers and the strength and love they radiate everyday In honour of Mother's Day, Victoria's Secret unveils its latest campaign celebrating...