World Branding Forum

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The iconic beverage brand, Sprite, made progressive growth as the fastest-growing FMCG brand in 2022 based on household penetration. Sprite, a favourite variant of the...

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Branding Design News Technology

The UK’s Official Charts Undergo Brand Revamp by Electric Mustard

Ashley Ooi

July 12, 2023

After 70 years of the Official Singles Charts, the music platform has rebranded itself to be more digital-focused, keeping up with the times and current...

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Branding Marketing News

St. Regis Hotels & Resorts Asia Pacific Announce Festive House of Celebration

Ashley Ooi

July 6, 2023July 7, 2023

International hotel chain St. Regis Hotels & Resorts has announced its festive House of Celebration, transpiring across its Asia Pacific branches. The celebration pays homage...

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Branding Campaigns News

Skittles Celebrates Pride With ‘See The Rainbow’ Campaign

Ashley Ooi

June 29, 2023June 29, 2023

Global candy brand Skittles has painted London rainbow with ‘See The Rainbow’, its most recent Pride launch. The 2023 campaign is part of Skittles' continuous...

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Advertising Branding Entertainment Featured News

Monsoon Opens Travel Boutique Store at London Waterloo Station

Maheen Fatima

June 22, 2023

Monsoon unveils its gateway to exotic travel boutique stores, amidst London Waterloo station. Further, the brand aims to spread out this concept across the UK...

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Design Featured Marketing

New Balance and Bodega’s Fresh 610 Sneakers Are Here

Ashley Ooi

June 16, 2023

Footwear fans will rejoice at New Balance and Bodega’s latest collaboration – the New Balance x Bodega 610. A reimagined model, the sneakers combine Bodega’s...

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Advertising Branding Entertainment Featured General News

Next UK and Warburg Pincus Plans £500M Reiss Sale

Maheen Fatima

June 14, 2023June 14, 2023

Next uk and warburg pincus will break a deal for reiss sale Founded by David Reiss in 1971, Reiss is on the verge of sale...

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Branding Campaigns Design Featured News

Durex and Fox Fisher Release Unique Pride Collection

Ashley Ooi

June 13, 2023June 13, 2023

Celebrating the month of Pride, Durex and artist Fox Fisher have teamed up to release the limited-edition Durex x Fox CelebraXion Box. Made by the...

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News Sport

AB InBev’s Budweiser Renews for FIFA 2026

Ashley Ooi

June 9, 2023June 13, 2023

The Belgian brewer and its Budweiser are back on the field, coming soon and returning to the World Cup. In an official statement by FIFA, AB...

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Advertising Branding Featured News

Making Comfort ‘Deluxified’ With Kraft Mac and Cheese Frozen Range

Maheen Fatima

June 1, 2023

The new Kraft Mac and Cheese frozen range is your next warm, cheesy bowl delight. Kraft Mac and Cheese's new advertisement highlights your comfort level...

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Advertising Branding Featured General News

Met Gala 2023 Best Dressed Celebrities: Who Wore the Best

Maheen Fatima

May 4, 2023

Of course, at Met Gala, incredible celebrities' legacies make promising best dressed looks. However, we cannot resist ourselves to judge others' aesthetic sense and fashion...

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Branding

JD Sports Opens New Store – The “Most Advanced Store To Date”

Kanta Devi

March 24, 2023

JD Sports opens new store, its third and most advanced Sports Direct UK flagship store. This 50,000 sq. ft store emphasises Frasers Group’s “significant investment...