News Archives | World Branding Forum

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The iconic sports car driver has been signed on as the franchise’s first brand ambassador for its Life. In Real Time. movement Pulsar, a division...

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Featured Marketing News

Madame Alexander Unveils New Line at Toys R Us

Anisha Kapoor

February 19, 2016February 19, 2016

From August 2016, it will be available exclusively at Toys R Us stores nationwide as well as online via the brand’s retail website In a...

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Branding Design Featured News

Volvo Drives Estate Segment Forward with V90

Deborah Joy Peter

February 18, 2016February 18, 2016

Building on the brand’s 60-year heritage in the estate segment, the new release redefines the class in terms of aesthetics, make, and finish Volvo Cars...

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Advertising Featured News Videos

Leo Burnett Fills USA Chief Strategy Officer Role

Joshua Hughes

February 18, 2016February 18, 2016

The appointment follows the naming of Stoddart to CEO of Leo Burnett Worldwide by Arthur Sadoun, Global CEO of Publicis Communications Leo Burnett has named Marcello Magalhaes its...

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Branding Featured News

7-Eleven and Jones Soda Add Pop with 7-Select

Olivia Pearce

February 18, 2016February 18, 2016

Featuring five flavours, the range has debuted as the first premium carbonated class in the aforementioned private brand line-up Global convenience retailer, 7-Eleven, and beverage...

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News Public Relations

Kwittken Grows London Team with Twin Hires

Thomas Ng

February 18, 2016March 22, 2016

The additions are former France Telecom communications lead, David Taylor, and consumer technology PR specialist, Gary Wilson International public relations firm, Kwittken, under MDC Partners, has...

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Branding Featured News

Hard Rock Softens Up to Brazil with Triple Debut

Deborah Joy Peter

February 17, 2016February 17, 2016

A new high for the hospitality chain, the development signifies the brand’s pilot projects in the country as well as South America Hard Rock International has expanded...

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Branding Featured News Technology

Domino’s Beefs Up Digital Lineup with Apple Watch

Olivia Pearce

February 17, 2016February 17, 2016

Last month, the brand offered its customers in the United Kingdom access to the Easy Order app via the Apple Watch platform Domino's has introduced...

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Advertising Featured Industry News

Heineken Expands Beer Portfolio with Red Stripe

Joshua Hughes

February 17, 2016February 17, 2016

The move follows the acquisition of a controlling stake in Desnoes and Geddes in October 2015, marking a new milestone for the marque Set to take over...

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B-M Study Reveals Obama as Instagram’s Most Popular

Anisha Kapoor

February 17, 2016February 18, 2016

By 2 February 2016, the world leaders surveyed had accumulated almost 23 million followers and published more than 76,000 posts A new Burson-Marsteller study indicates...

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Campaigns Featured Marketing News Videos

Hilton Worldwide Goes Big with Stop Clicking Around

Deborah Joy Peter

February 16, 2016February 16, 2016

To launch the campaign, the hospitality chain enlisted the help of Fold7, a London-based marketing and advertising agency Hilton Worldwide has just rolled out the...

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Branding Campaigns Featured News

Sam Edelman Steps into Spring with Kelly Klein

Olivia Pearce

February 16, 2016February 16, 2016

The campaign’s print ads will run across Elle, InStyle, Marie Claire, Vanity Fair, Vogue, Harper's Bazaar, Footwear News, and regionally Sam Edelman is rolling out a spring marketing...