News Archives | World Branding Forum

Read Time:2 Minute, 33 Second

The UK government has partnered with Disney and Lucasfilm for the new Star Wars film to celebrate British inspiration, creativity, and innovation In conjunction with...

Read Time:2 Minute, 51 Second

Advertising Featured News Videos

Olay Helps Women Age Less to Feel Ageless

Deborah Joy Peter

December 10, 2015December 10, 2015

Its new campaign combines the advances in skin science with key insights surrounding how women’s perspectives on aging are evolving International skincare giant, Olay, has...

Read Time:2 Minute, 7 Second

Branding Featured News

Ellen’s Design Challenge Makes Comeback on HGTV

Joshua Hughes

December 10, 2015December 10, 2015

Premiering on 18 January 2015, the new and second season will see 10 competitors sketch, design, and innovate to avoid elimination Entertainment pioneer, Ellen DeGeneres...

Read Time:1 Minute, 30 Second

Advertising Featured News Technology Videos

Gillette Puts Game Face on with Fresh Strategy

Thomas Ng

December 10, 2015December 10, 2015

Gillette and Gameloft have partnered over a new offering to launch a mini-game themed advertising format targeting mobile users in Asia Gillette and Gameloft Advertising...

Read Time:1 Minute, 9 Second

Advertising Campaigns Featured News Videos

Kids Foot Locker Ushers In Holidays Just Like the Pros

Joshua Hughes

December 9, 2015December 9, 2015

In the spot, Stephen Curry is seen telling two boys wearing the latest Under Armour gear from Kids Foot Locker they look just like the...

Read Time:1 Minute, 6 Second

Branding Featured Marketing News

Sperry Lands Sponsorship Deal with America’s Cup

Olivia Pearce

December 9, 2015December 9, 2015

The brand is official footwear partner for the 35th installation of the America’s Cup and official footwear supplier for Oracle Team USA Sperry, the creator...

Read Time:1 Minute, 21 Second

Branding Featured News Technology

Glorious! Foods Beefs Up Digital with Website Debut

Deborah Joy Peter

December 9, 2015December 9, 2015

A move directly aligned with its marketing goals, the new portal was developed by the company’s integrated agency, Outsource Now UK's fresh chilled soups provider,...

Read Time:1 Minute, 13 Second

Advertising Industry Marketing News

TBWA Veteran Releases Book on Disruptive Innovation

Anisha Kapoor

December 9, 2015December 9, 2015

Jean-Marie Dru has just initiated the U.S. launch of his sixth book, entitled The Ways to New: 15 Paths for Disruptive Innovation TBWA Worldwide Chairman, Jean-Marie...

Read Time:49 Second

Campaigns Featured Marketing News

Marc Jacobs Beauty Picks Ryder for 2016 Campaign

Deborah Joy Peter

December 8, 2015December 8, 2015

The image, shot by David Sims while featuring makeup done by Diane Kendal, is set to roll out across upcoming print and digital executions Marc Jacobs...

Read Time:1 Minute, 10 Second

Branding Campaigns Featured News Videos

Degree Expands Partnership Angle with Basketball’s Curry

Olivia Pearce

December 8, 2015December 8, 2015

The athlete will continue to play a leading role in the brand’s marketing campaigns to showcase its upcoming products and innovations Unilever’s Degree Deodorant has...

Read Time:1 Minute, 22 Second

Advertising Campaigns Featured News Videos

Miller High Life Kicks Back to Go Forward

Joshua Hughes

December 8, 2015December 8, 2015

It is ushering in the holidays via three vintage television spots to resurrect the popularity of its famed ‘High Life Man’ ad push Alcohol heavyweight,...