To launch the campaign, the hospitality chain enlisted the help of Fold7, a London-based marketing and advertising agency
Hilton Worldwide has just rolled out the largest marketing campaign in its 97-year history. Themed Stop Clicking Around, the effort highlights the benefits of being an HHonors member and booking direct—a convenience allowing guests to choose their own room as well as enjoy more personalised service.
“Our customers don’t need to worry about sorting through a dizzying array of websites, enduring hundreds of clicks, and wasting hours of time. Booking a room directly with us at any of our hotels doesn’t require extensive searching and price checking to find the best prices online,” said Geraldine Calpin, CMO at Hilton Worldwide.
HHonors members will be entitled to exclusive offers on room rates by booking directly via the group’s brand websites, mobile app, dedicated call centres or preferred corporate travel partners and approved agents. The guaranteed discount is available at more than 4,500 hotels worldwide.
Other key advantages include redeeming free room nights with HHonors Points, picking a room from a digital floor plan, using a digital key for access, complimentary Wi-Fi, and seamless online check-ins. Room reservations can also be placed through the aforementioned mobile app on a smartphone.
“Last year, 57 billion Hilton HHonors Points or more than 1.6 million free nights went unearned because guests booked their stay through a third party. There is a huge misconception that third parties always offer lower prices for our hotel rooms, which is simply not true,” said Mark Weinstein, Global Head of Customer Engagement, Loyalty and Partnerships at Hilton Worldwide.