The appointment follows the naming of Stoddart to CEO of Leo Burnett Worldwide by Arthur Sadoun, Global CEO of Publicis Communications
Leo Burnett has named Marcello Magalhaes its Chief Strategy Officer. Partnering with CEO, Rich Stoddart, he is responsible for driving strategic direction at the USA office and overseeing its strategy department. He will also serve as global lead on McDonald’s and assumes the new role in March.
Also, he is set to work across the agency’s portfolio of clients. He was most recently a partner and the VP of Strategic Planning at Leo Burnett Tailor Made in Sao Paulo. During the five-year stint, the firm doubled in revenue as well as emerged as Brazil’s most awarded agency in 2014.
The agency was also top performer at the Brazilian Effie Awards the same year. In his previous capacity, Magalhaes worked on brands such as Samsung, Fiat-Chrysler, Brasil Kirin, Carrefour, Disney, and Jeep. In 2015, he won Planner of the Year at the Caboré Awards, Brazil’s most prestigious industry recognition.
Meanwhile, he was also the strategic lead on various Effie-winning campaigns including ABTO’s Bentley Burial, P&G’s Grubby Bra, and Vitoria F.C’s My Blood Is Red and Black. Leo Burnett USA activated two campaigns during February’s Big Game namely Wedding Reception by Buick and Pass it On by Esurance.
Both were recognised for being the most tweeted about brand during the Super Bowl 50. The company also unveiled its inaugural campaign for Brooks Running—Live the Way You Run. Run Happy—and helped the Art Institute of Chicago launch its Van Gogh exhibit via a unique activation with an Airbnb rental.
“During his five years at Leo Burnett Tailor Made, Marcello proved that he can rightly guide clients, grow an agency, and inspire employees. He’s what our agency and clients need today. He was a change agent in Brazil and I know he’ll bring that same mentality and passion to Chicago,” said Stoddart.