The campaign’s print ads will run across Elle, InStyle, Marie Claire, Vanity Fair, Vogue, Harper’s Bazaar, Footwear News, and regionally
Sam Edelman is rolling out a spring marketing push, a project for which Kelly Klein was engaged. The renowned photographer was tasked with shooting the brand’s latest advertising initiative. An early collaborator of the marque, she was behind its 2010 and 2011 campaigns.
Inspired by laidback luxury, the shoot took place poolside at a private residence in Palm Beach. In the creatives, the models’ faces are intentionally obscured, allowing consumers to envision themselves in each moment. The iconic Gigi thong sandal is being spotlighted as the main feature of the push.
Images from the shoot will appear across print advertisements in Elle, Harper’s Bazaar, InStyle, Marie Claire, Vanity Fair, Vogue, Footwear News, and Women’s Wear Daily along with various regional publications. An extensive digital and billboard campaign is slated to launch in tandem.
“This series of images embodies the aspirational essence of our brand. We want to inspire our customer to live life well, with effortless style,” said Sam Edelman, Designer, Founder, and President of the Sam Edelman division of Caleres. According to the brand, the exercise captures an array of spring colourways.
