News Archives | World Branding Forum

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A collaborative effort between the car giant and four renowned directors, the executions are scheduled for roll-out in February 2016 Hyundai Motor America has mapped...

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Branding Featured News

Fujifilm Sponsors The Greatest American Road Trip

Olivia Pearce

December 31, 2015December 31, 2015

The brand has pledged support to photographer Jonathan Irish and The Greatest American Road Trip, a year-long photographic expedition Fujifilm North America has inked a deal,...

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Advertising Featured News Social Media

CSN Meets Frisco Fandom with Authentic Fanuary

Deborah Joy Peter

December 31, 2015December 31, 2015

The campaign’s first two spots premiere on 1 January 2016, with additional executions to be released throughout 2016 CSN Bay Area and CSN California, under...

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Featured Marketing News

Red Sun Lights Up with Extremely Nicotine

Anisha Kapoor

December 31, 2015December 31, 2015

Based on consumer feedback, the brand is being promoted as ‘Extremely Nicotine’ across its consumer advertising materials Tobacco-focused plant biotechnology provider, 22nd Century Group, has...

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Branding Campaigns Featured News

BBVA Compass Scores with NBA Ambassador Selection

Olivia Pearce

December 30, 2015December 30, 2015

The pick includes full-time female coach, Becky Hammon, and three-time champion, Bruce Bowen, who join Spurs legend, Kawhi Leonard BBVA Compass, the official bank of...

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Branding Featured News

Carl’s Jr. Flips Burgers and Talks Turkey

Joshua Hughes

December 30, 2015December 30, 2015

The new releases are available on a toasted wheat bun or as a lettuce wrap, with each variant not exceeding 500 calories per serving Carl’s...

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Design Featured News Technology

Kphone Adds to Unlocked Android Collection

Thomas Ng

December 30, 2015December 30, 2015

Featuring an Android 5.1 Lollipop operating system, both devices fill the contemporary user’s need for creative choreography and sharing American mobile developer, Kphone, has added...

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Advertising Industry News

Lightspeed Appoints Filz New Head for Asia Pacific

Deborah Joy Peter

December 30, 2015December 30, 2015

The switch in roles supports the brand’s aim to strengthen its network and business to meet the evolving need of clients and the industry Lightspeed...

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Advertising Design Featured News

USA Pro Names Little Mix Global Brand Ambassadors

Deborah Joy Peter

December 29, 2015December 29, 2015

The appointment will see the X Factor winners feature in a new TVC scheduled to air in January for the brand’s #JoinOurMovement push International sportswear...

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Branding Featured News Technology

China UnionPay Welcomes Apple Pay’s Oriental Debut

Olivia Pearce

December 29, 2015December 29, 2015

The partnership allows users to add their bank cards via the app on the iPhone, Apple Watch, and iPad to simplify everyday shopping Apple and China...

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News Public Relations

Cohn & Wolfe Appoints New Healthcare Media Lead

Anisha Kapoor

December 29, 2015December 29, 2015

Previously Ruder Finn’s Director of Healthcare Media, Conway has 25 years of experience in digital, communications strategy, and more Cohn & Wolfe has appointed three...

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Branding Featured News Technology

Gym Aesthetics Works Out Deal with Gymwatch

Joshua Hughes

December 29, 2015December 29, 2015

The tie-up will see both brands co-market and sell sporting-themed apparel, trackers, apps, and online training programmes Fashion designer, Gym Aesthetics has forged a partnership...