Previously Ruder Finn’s Director of Healthcare Media, Conway has 25 years of experience in digital, communications strategy, and more
Cohn & Wolfe has appointed three senior executives to its healthcare media practice for the United States. Leading the charge is Mary Conway (pictured), the MD of the said business. Meanwhile, Alice Sofield and Jenn Gordon have been named Senior Vice President and Vice President, Healthcare Media, U.S. respectively.
Conway and Gordon are set to be stationed in New York, whereas, Sofield will be based out of Washington, DC, where she will lead FDA-related activities. The new Managing Director has been tasked with heading the group’s healthcare media team and growing the same arm.
Previously Director of Healthcare Media at Ruder Finn, she bring to the role more than 25 years of experience in communications strategy, media relations, digital, social media, and content marketing across numerous prescription and OTC brands. In 1995, she became a founding member of public relations agency, Chandler Chicco.
There, she spent the majority of her career growing the firm and its sister agencies. In her new position, Conway reports to Jim Joseph, Cohn & Wolfe’s Chief Integrated Marketing Officer and President of the Americas. She will also partner with Jillian Janaczek, Managing Director, U.S. Healthcare to drive strategic direction.
“Mary’s deep expertise in healthcare strategy and digital communications is an important addition to our team and will make her an invaluable partner to our clients by delivering engaging, innovative campaigns that make an impact,” said Donna Imperato, CEO of Cohn & Wolfe Group.
