The campaign’s first two spots premiere on 1 January 2016, with additional executions to be released throughout 2016
CSN Bay Area and CSN California, under the NBC Sports Group, has unveiled a multi-faceted month-long initiative dubbed ‘Authentic Fanuary’ to celebrate sports fans throughout Northern California and their devotion to their respective hometown teams.
In line with the campaign, the network is offering over 100 sports experiences and prizes across January, including two tickets to the Coaching Corps Game Changer Awards ceremony and dinner on 26 January 2016, featuring Stephen Curry and various other star athletes.
The push will utilise television, digital, social media, and on-site fan engagement at San Francisco based sporting events. The brand is debuting a series of 30-second spots which embody the essence of Bay Area sports fandom to capture what rooting for the local teams resembles in Northern California, win or lose.
The new effort, developed in-house at CSN, builds on the wider ‘Home of the Authentic Bay Area Sports’ branding initiative which the regional sports network introduced in 2008, which later grew to include the ‘Home of the Authentic Fan’ campaign.
The multi-year enterprise is aimed at communicating the marque’s core message: “We Connect Fans with the Teams They Love.” Since 2010, CSN Bay Area and CSN California have been developing and executing fan programmes in partnership with all eight professional teams in the region.
“The Bay Area is home to some of the most passionate sports fans in America. This campaign celebrates the many authentic sports fans in the region and their unwavering loyalty to and love for their hometown teams,” said Tom Pellack, Vice President of Marketing for CSN Bay Area and CSN California.
