TikTok has introduced new AI-powered tools, including digital avatars and AI dubbing capabilities, making branded content in multiple languages more accessible.

According to the official statement, the new AI tools aim to help creators and brands captivate global audiences and deliver impactful messages in an immersive and authentic way.

TikTok Symphony
Image Source TikTok

TikTok Symphony AI Creative

TikTok’s new Symphony AI suite provides powerful creative tools that leverage generative AI. Designed to empower brands throughout the content creation, Symphony helps them craft engaging TikTok content that resonates with the global TikTok community. Ultimately, Symphony aims to streamline campaign development and fuel brand success on the platform.


Introducing Symphony Digital Avatars, to help creators and brands captivate global audiences and deliver impactful messages in an immersive and authentic way. Check out our Newsroom to learn more.

♬ original sound – TikTok Newsroom

Symphony Avatars: Realise Your Creative Life

Digital Avatars will help breathe life into branded content with generative AI avatars of real people, enabling new ways to scale creative strategies on TikTok. There are two types of Digital Avatars:

  1. Stock Avatars: pre-built avatars created using paid actors licensed for commercial use. Stock Avatars allow businesses of all sizes to add a human touch to their content with quick and accessible global creators from diverse backgrounds, nationalities, and over 30 languages.
  2. Custom Avatars: crafted to represent a creator or a brand spokesperson with multi-language abilities, giving creators and marketers the control and power to scale their likeness and brand. Creators can leverage their likeness and construct multi-lingual avatars to expand their global reach and brand collaborations. Brands can build their own Custom Avatars with their brand IP, spokesperson, or partnered creator and efficiently work with creators worldwide to help localise their global campaigns.
Image Source Deposit Photos

Symphony AI Dubbing: Global Translations to Scale Your Creative

On the other hand, Symphony AI Dubbing is a global translation tool that allows creators and brands to break down language barriers, scale their content with multiple languages and connect with global audiences.

AI Dubbing gives creators and marketers the control to translate their content into 10+ languages and dialects, making their message more inclusive and impactful across diverse audiences. The tool automatically detects the original language in a video, transcribes, translates and produces a dubbed video in the selected languages, giving creators and brands the ability to communicate with their global audiences.

Supercharge Content Ideation with Symphony Assistant

With Symphony AI at their fingertips, brands can now unlock the full potential of TikTok and forge deeper connections with their target audience. Symphony AI marks a new era for brand storytelling on TikTok. By embracing generative AI, brands can stay ahead of the curve and deliver innovative content that resonates with a global audience.

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