Roblox Gets Real: E.l.f. Beauty Launches In-Game Shopping

E.l.f. Beauty has expanded its collaboration with Roblox to pioneer real-world commerce on the platform. Supported by Walmart, this initiative features a virtual kiosk in the E.l.f. Up! experience, offering limited-edition physical products and digital items. The move highlights E.l.f.’s commitment to cruelty-free beauty and innovative social commerce, engaging their vibrant Roblox community.

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