The prominent tennis player Serena Williams has ventured into the beauty industry with the launch of her makeup line, Wyn Beauty. Williams, known for her bold beauty choices both on and off the court, made early statements with her diverse braided hairstyles during her career’s initial stages. Throughout her journey, she continued to capture attention with her striking nails and captivating on-court attire.
In addition, Serena’s commitment to social causes, such as advocating for gender equality and racial justice, has established her as a champion beyond the court. Renowned for shattering barriers in a sport historically dominated by white athletes, Serena Williams serves as a beacon of inspiration for aspiring players worldwide.
Apart from that, Wyn Beauty draws profound inspiration from Williams’s iconic on-court fashion, evoking images of leopard print skirts and vibrant arm warmers. The brand’s range mirrors the versatility and dynamism embodied by its founder, catering to an active lifestyle with offerings such as foundations, lipsticks, and mascaras. Described by the brand as “makeup you can move in,” Wyn Beauty was meticulously developed by Serena Williams herself.
Remaining true to the spirit of the game, Wyn Beauty is adorned in vibrant yellow-green hues, unmistakably echoing the essence of a tennis ball and perpetuating the athletic vibe throughout its aesthetic.
“Wyn Beauty is enveloped in a colour that holds significant meaning for Serena,” the brand elucidates, “Wyn Chartreuse symbolizes energy and audacity.” Furthermore, a portion of the proceeds will support maternal care organizations, reflecting Serena’s personal advocacy.
Besides, Williams’s transition into the beauty industry with Wyn Beauty, developed in collaboration with industry leaders like Ulta Beauty and Good Glamm Group, underscores her dedication to inclusivity. From its inception, Wyn Beauty’s product line is curated to address the needs of individuals with deeper skin tones, featuring a foundation available in 36 shades, matte lipsticks in 10 diverse hues, a concealer formulated for hydration, and a range of essential beauty tools.
“Our products were meticulously crafted, tested, and refined with deeper skin tones as the primary focus — ensuring everyone discovers their perfect match,” the brand discloses.
Explore the Diverse Offerings of Wyn Beauty Product Line
1.NOTHING TO SEE – SOFT MATTE CREAMY CONCEALER – $20.00
The “Nothing to See” soft matte creamy concealer provides buildable to medium coverage and is offered in 20 shades that complement various skin tones.
2. SAY EVERYTHING – MAX INTENSITY FEATHERWEIGHT LIPSTICK – $20.00
Featuring a hydrating, full-coverage formula with a satin finish, the “Say Everything” lipstick range offers 10 diverse shades to choose from.
3. GLIDELINE – WATERPROOF LIQUID EYELINER – $21.00
Beauty enthusiasts can achieve the iconic cat-eye look frequently flaunted by Serena Williams with ease, thanks to the Glideline liquid eyeliner. This eyeliner boasts a highly pigmented black formula and an ultra-precise felt-tip applicator, ensuring precise and flawless application every time.
4. TAKING SHAPE – BROW SHADING PENCIL $19.00
Crafted with a flexible hold formula and accompanied by a grooming spoolie, the Taking Shape brow shading pencil effortlessly shapes and defines brows while ensuring a smooth application without any tugging.
5. MVP: MOST VERSATILE PIGMENT – $21.00
MVP stands out as a multifunctional lip and cheek colour boasting a buildable, long-wear formula, delivering a satin finish. This versatile lip and cheek pigment is smudge-resistant and comes in 8 shades to suit various preferences.
6. NO WORDS NEEDED – LIP SERUM – $18.00
Offered in a sheer pink hue, the Lip Serum nourishes lips for a full 24 hours, boasting a lightweight, non-sticky texture.
Additionally, beyond its product line, Williams is dedicated to making a difference in the community by collaborating with and endorsing organisations that offer maternal health care and support to new mothers. This cause holds personal significance to her, as she faced a life-threatening childbirth experience while delivering her daughter, compelling her to advocate for maternal well-being.
With its affordably priced offerings, Wyn Beauty aspires to reach a wide audience and is poised for its highly anticipated debut on April 7th.
