Branding Archives | World Branding Forum

Read Time:1 Minute, 2 Second

From spring 2017, the apparel, footwear, and accessories in its trail running segment will be badged Columbia Montrail Columbia Sportswear Company has introduced a realignment...

Read Time:1 Minute, 22 Second

Campaigns Featured News Social Media

Godiva Displays Affection for Valentine’s with Longoria

Thomas Ng

February 4, 2016February 4, 2016

Adding a personal touch, the Telenovela actress and Executive Producer will surprise people she loves with her own version of PDGs Godiva has launched a...

Read Time:2 Minute, 20 Second

Campaigns Featured Marketing News Videos

Super Bowl Debuts Pilot Apartment Industry Push

Anisha Kapoor

February 3, 2016February 3, 2016

The Apartments.com spot stars Jeff Goldblum and rolls out on 7 February 2016 to also feature a surprise appearance by Lil Wayne Online property listings...

Read Time:2 Minute, 5 Second

Branding Campaigns Featured News Videos

Kia Appoints Walken to #AddPizzazz to New Optima

Olivia Pearce

February 3, 2016February 3, 2016

Dubbed Walken Closet, the spot is a campaign centrepiece spotlighting the 2016 Optima as a vibrant alternative for an inspiring ride Kia Motors America has...

Read Time:1 Minute, 44 Second

Branding Campaigns Featured News Videos

Heinz Adds Flavour with #MeettheKetchups Push

Olivia Pearce

February 2, 2016February 2, 2016

Featuring its latest spot, Wiener Stampede, the roll-out marks the launch of the new campaign introducing the entire Heinz’s family Heinz is returning to the...

Read Time:1 Minute, 33 Second

Branding Campaigns Featured News Videos

Foresters Financial Makes Love Happen for Valentine’s

Olivia Pearce

February 1, 2016February 1, 2016

The new push aims to educate families on the benefits of life insurance and highlights how nearly a third of households have no coverage Foresters Financial Services...

Read Time:1 Minute, 49 Second

Branding Campaigns Featured News Videos

LG Debuts Pilot Super Bowl Push Starring Neeson

Deborah Joy Peter

February 1, 2016February 1, 2016

It focuses on how the brand brings future-forward home entertainment innovations to viewers with its latest OLED TV technology LG Electronics has released its pilot...

Read Time:1 Minute, 40 Second

Branding Campaigns Featured News Videos

Hallmark Hails Valentine’s with #CareEnough

Olivia Pearce

January 29, 2016January 29, 2016

The push entails a series of videos featuring couples who share their sentiments over the impact of a Hallmark card and heartfelt message Hallmark has...

Read Time:2 Minute, 22 Second

Branding Campaigns Featured News Videos

Acura Drives NSX Push in True Supercar Style

Deborah Joy Peter

January 29, 2016January 29, 2016

Featuring digital activations, the ad includes one of the first applications of Twitter Conversational Video to launch a Super Bowl spot Acura has launched a...

Read Time:1 Minute, 26 Second

Branding Design Featured News

Barbie Dolls Up with Fresh Looks and Variety

Olivia Pearce

January 28, 2016January 28, 2016

The fresh releases are accompanied by an eclectic array of skin tones, hairstyles, and outfits for diversity and to drive the imagination Barbie has expanded...

Read Time:1 Minute, 27 Second

Branding Design Featured News

Ford Gives F-Series Chassis Super Duty Overhaul

Joshua Hughes

January 28, 2016January 28, 2016

While the best-seller has been around for 39 years, the variant had been improved so entail up to 350 pounds in weight savings Ford is...

Read Time:1 Minute, 27 Second

Branding Campaigns Featured News Videos

Princess Cruises Swears by $450 Million Comeback

Joshua Hughes

January 27, 2016March 22, 2016

The enhancements lined by the brand up are aimed at creating transformative moments, lifetime memories, and meaningful stories Princess Cruises has rolled out The Come...