The enhancements lined by the brand up are aimed at creating transformative moments, lifetime memories, and meaningful stories

Princess Cruises has rolled out The Come Back New Promise, a $450 million multi-year product innovation and cruise ship renovation campaign to beef up its on-board guest experience. The enhancements lined up are aimed at creating transformative moments, lifetime memories, and meaningful stories.

“Our pledge is to provide moments designed to inspire discovery. This campaign differentiates our approach to cruising and offers our travellers enriching vacations by connecting them with each other, nature, and different cultures in a new way,” said Jan Swartz, President of Princess Cruises.

The brand is using the dedicated exercise to demonstrate its commitment to improvement, exceeding expectations, and the delivery of high-value cruise encounters. The efforts in place are meant to encourage guests to return as well as introduce cruising to their family and friends.

The line recently introduced a slew of fresh initiatives leading up to the debut of The Come Back New Promise so as to further elevate its wellness and culinary capabilities. Meanwhile, the company also expanded its partnership with Discovery Communications to encompass several other major upgrades.

Key among them is a range of innovative activities and shore excursions via hit shows like Deadliest Catch and Shark Week. Another tweak is a partnership with New York Times best-selling author and restaurateur, Chef Curtis Stone. The tie-up will entail customised gastronomic displays.

Moving forward, all Princess ships will feature ‘Crafted by Curtis’ specials in their main dining rooms, while select vessels will enjoy SHARE. It is basically a speciality restaurant offering a personalised Chef’s Table dining experience designed by Stone himself to present an added edge to each encounter.

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